New Delhi, June 8, 2025: PepsiCo India, in partnership with The Social Lab (TSL), has expanded its flagship plastic waste management program Tidy Trails to four cities—New Delhi, Pune, Agra, and Guwahati. The initiative promotes responsible plastic waste handling through collection, segregation, recycling, and community engagement.
Tidy Trails, which aims to create sustainable, community-driven waste solutions, was recently launched in Delhi’s Chandni Chowk and Pune’s FC College Road. It builds on earlier efforts in Agra and Guwahati, where the program has already shown measurable success.
The program engages local stakeholders—administrations, shopkeepers, market associations, and citizens—to encourage waste segregation and foster circular economy practices at the grassroots level. A mobile van is being used to collect post-consumer plastic waste from local establishments. The collected plastic is then repurposed into benches and chairs for public spaces, serving both a functional and symbolic purpose.
Speaking about the initiative, Yashika Singh, Chief Corporate Affairs Officer and Sustainability Head, PepsiCo India and South Asia, said, “The launch of Tidy Trails in Delhi and Pune, along with its expansion in Agra and Guwahati, underscores our commitment to scaling sustainable, community-led solutions for post-consumer plastic waste management. Guided by our Partnership of Progress philosophy, we believe meaningful change is only possible through collective action. The success of Tidy Trails in Agra and Guwahati—driven by strong community engagement and support from local administrations—has laid a solid foundation for this next phase. We’re proud to collaborate with partners like The Social Lab and local municipalities to deliver real, on-ground impact.”
Sahil Arora, CEO of The Social Lab, added,
“We are proud to partner with PepsiCo India for this noble initiative. At TSL, we are committed to protecting the environment and supporting circular economy efforts through programs like Tidy Trails. Plastic waste is one of the biggest environmental challenges today, but when reused and recycled, it can offer valuable solutions. Through this initiative, we aim to bring together communities, businesses, and policymakers to encourage the responsible use, recycling, and reuse of plastic.”
To date, Tidy Trails has collected over 68,000 kg of plastic waste. In Agra and Guwahati alone, it facilitates the collection of approximately 274 kg and 386 kg of plastic waste daily, respectively. The program has reached over 1.9 lakh people through on-ground campaigns, signage, and community engagement.
The initiative continues to demonstrate how collaborative efforts between corporates, NGOs, and local communities can help build cleaner and more sustainable cities.
