Reckitt, Jagran Pehel Launch School Hygiene Programme in Ladakh

India | September 14, 2026: Reckitt, under its flagship Dettol Banega Swasth India (BSI) campaign, has launched the Dettol School Hygiene Education Programme in Ladakh in collaboration with the Directorate of School Education, Ladakh. Jagran Pehel will lead the on-ground implementation of the programme.

The initiative was formally launched at Council Model School, Ayu Saboo, Leh, in the presence of Bhanu Prabha, IAS, Administrative Secretary, School Education Department, UT Ladakh. It aims to strengthen hygiene education among children in the region through structured, age-appropriate and interactive learning.

The programme will focus on five key areas: personal hygiene, hygiene at school, hygiene at home, hygiene during illness and hygiene in the neighbourhood. The initiative seeks to help children develop practical hygiene practices that can extend to their families and communities.

Bhanu Prabha, IAS, Administrative Secretary, School Education Department, UT Ladakh, said, “Schools are not just places where children learn; they are where lifelong habits are shaped. Children are our multiplier force, and when we help them build healthy habits early in life, they carry these practices back to their families and communities, creating a wider culture of health and hygiene. We are grateful to Reckitt and the Dettol Banega Swasth India team for strengthening hygiene education in schools across Leh. By combining classroom learning with practical demonstrations and engaging tools, this initiative will help children not only understand the importance of hygiene but also practise these behaviours in their everyday lives. Such efforts can create a more consistent and sustained approach to healthy practices while enabling children to become active ambassadors of hygiene within their families and communities.”

Prof. Ravi Bhatnagar, Director, Corporate Communications and Corporate Affairs, South Asia, MENARP, and Africa, Reckitt said, “At Reckitt, we exist to deliver better health in more hands, every day and are committed to leaving no one behind, especially when it comes to access to health and hygiene education. The expansion of Dettol Banega Swasth India to Ladakh reflects our belief that geography should never be a barrier to healthier lives. We are grateful to the Directorate of School Education, Ladakh for their support as we work towards taking evidence-based hygiene education to children in one of India’s most remote regions, helping them become agents of behaviour change in their schools, homes and communities.”

Students and teachers will receive a hygiene education curriculum supported by workbooks, teacher training manuals and classroom activities. The programme will also use animated content, child-friendly videos developed with Sesame Workshop, digital games and an interactive hygiene chatbot.

Schools will further conduct handwashing demonstrations and use comic books, posters, 3D DIY hygiene and sanitation kits and game-based learning tools.

Reckitt said Dettol Banega Swasth India has reached more than 30 million children across 900,000+ schools over the past decade, while enabling more than 43 billion handwashing occasions.