Gurugram, 23 June, 2026: M3M Foundation, in collaboration with the Health Department, Haryana, has facilitated HPV vaccination for more than 600 adolescent girls across Tauru Block in Nuh district, as part of an ongoing cervical cancer awareness and prevention campaign targeting 14-year-old girls.
The initiative spans 84 villages and 54 Gram Panchayats, covering areas including M.P. Ahir, Rathiwas, Khori Kalan, Charora, Padheni, Kalwari, Jaurasi, Shikarpur, Raheri, Chahalka and Jafrabad. Over 90 awareness sessions have been conducted across more than 60 government schools, mobilising over 3,000 stakeholders — including school children, mothers, teachers, ASHA workers, health officials and community members.
M3M Foundation is among the first CSR organisations in Haryana to develop dedicated HPV awareness Information, Education and Communication (IEC) materials, created in partnership with SYImpact Consulting. These include interactive Snake & Ladder and Ludo games, flip books, quiz cards, HPV awareness songs, informative reels and AI-powered storytelling modules, designed to make preventive healthcare more accessible and engaging at the community level.
At the outset, the campaign faced considerable resistance. Misinformation around infertility, fears of adverse side effects, misleading social media narratives and religious misconceptions created hesitancy among families. Sustained community engagement and open dialogue helped gradually shift perceptions, encouraging many families to come forward for vaccination.
A beneficiary who received the vaccine shared her experience: "Initially, we had many doubts after hearing different things from people and social media. But after attending the awareness session, we understood why the vaccine is important. After getting vaccinated, I feel more confident and now encourage other girls to learn about it and make informed decisions for their health."
Dr. Nihal Singh Solanki, Senior Medical Officer, CHC Tauru, Haryana, acknowledged the value of the partnership: "Community awareness is key to the success of preventive healthcare initiatives. Our collaboration with M3M Foundation has helped strengthen acceptance of HPV vaccination and reach families more effectively at the grassroots level."
Dr. Payal Kanodia, Chairperson and Trustee, M3M Foundation, said: "Inspired by Hon'ble Prime Minister Shri Narendra Modi's vision of preventive healthcare, we are committed to ensuring that girls in underserved communities receive the right information and access to timely healthcare. Awareness has the power to transform communities and secure a healthier future for the next generation."
The campaign has surpassed its initial vaccination targets, and M3M Foundation has stated its commitment to continuing its partnership with the Haryana Health Department to strengthen grassroots health systems and expand the reach of preventive care across underserved communities.
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