Panaji, January 13, 2020: Procter & Gamble Health has partnered with the Public Health Foundation of India (PHFI) to implement a digital health project in the state of Goa under its corporate social responsibility (CSR) programme ‘SEHAT’.
Earlier known as Merck Limited, Procter & Gamble Healthis one of India’s largest VMS Companies manufacturing and marketing over-the-counter products, vitamins, minerals, and supplements products.
Milind Thatte - Managing Director, Procter & Gamble Health said that the project will bring together diverse partners and pool their resources and expertise to make a sustainable difference to public health in the state.
Funded by P&G Health, the project will be implemented by PHFI in partnership with the Directorate of Health Services Goa and Department of Women & Child Development Goa and comprises the deployment of PHFI’s ‘SwasthyaSahayak’ digital device at 30 ‘Health and Wellness Centers’ to improve delivery of reproductive and maternal health services."
The project was launched at an event at Goa by Union Minister of Women and Child Development, and Textiles Smriti Irani, Goa Chief Minister Dr. Pramod Sawant, and Procter & Gamble Health Managing Director Mr. Milind Thatte.
Speaking at the launch event, Shri Vishwajit P Rane, Minister of State for Health, Women and Child Development, Industries, Skill Development, Trade and Commerce & Law and Judiciary said that directorate of Health Services, and Department of Women & Child Development will be working together to extend all required support to PHFI to ensure effective project execution and impact."We are very excited to be working with P&G Health and PHFI to deploy this innovative programme at ‘Health & Wellness Centres’ across Goa. Using the portable ‘SwasthyaSahayak’ device, frontline health workers and anganwadi workers will be able to digitise health information of families, conduct diagnostic tests for early detection of deficiencies, identify high risk pregnancy cases for timely referrals, and help promote healthy lifestyles that benefit both mother and child," he said.
Speaking about the ‘Swasthya Sahayak’ device, Dr. K. Srinath Reddy, President, PHFI stated, "The Government of Goa’s initiative to improve maternal and child health at the primary level by the introduction of point of care systems at Health and Wellness Centres is a welcome initiative. Technology enabled frontline health workers- most of them women- can transform primary health services and contribute to accelerated reductions in maternal and child mortality. Swasthya Sahayak provides point of care diagnostic services with decision support systems to assist frontline health workers to advance community-based healthcare in a vital area of India’s human development."
Procter & Gamble Health has been channelizing its CSR efforts with its its umbrella program ‘SEHAT’. Projects under SEHAT include Preventive Health, Community Health and Public Health interventions; Health Awareness, screening and education; Financial Support for Healthcare needs of marginalized & underprivileged communities.
Procter & Gamble Health is a part of the P&G Group of Companies which is well-known for its FMCG brands like Ariel, Gillette, Head & Shoulders, Oral-B, Pampers, Pantene,Vicks, and Whisper.
The Public Health Foundation of India (PHFI) is a not for profit public - private initiative working towards a healthier India.
PHFI is a Foundation managed by an empowered governing board comprising senior government officials, eminent Indian and international academic and scientific leaders, civil society representatives and corporate leaders. The Foundation is headquartered in New Delhi.
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