Mumbai, July 16, 2020: Godrej has partnered with the Indian Railways’ Central Railway zone to promote travel hygiene amongst passengers and rail employees. As part of the partnership programme, Godrej products ranging from hand sanitisers to disinfectant spray will be used in passenger trains for a safe travel experience and digital content will be co-created to raise awareness around travel hygiene.
"Our Air and Surface Disinfectant Spray will be used to disinfect surfaces in railway coaches and ticket booking counters as well. We look forward to the partnership with Central Railways to build an initiative which will positively impact people’s lives," said Sunil Kataria, CEO - India and SAARC, Godrej Consumer Products.
The company will also use its new range of products including Germ Protection Fruit & Veggie Wash, Germ Protection Dish Wash Liquid, INR 1 Hand Sanitiser Sachet, Air & Surface Disinfectant Spray, On the Go Disinfectant Spray, Surface & Skin Anti-Bacterial Wipes, and Multipurpose Disinfectant Solution.
"In the new normal, regular activities like rail, flight, and road travel, will be impacted. Health risks perceived by people will need immediate acknowledgement, to boost their confidence and reassure a safe travel experience. Under the aegis of Protekt India Movement, Godrej Protekt and Mumbai division of Central Railway will run the joint program to improve travelhygiene and its awareness amongst passengers and rail employees," Kataria said.
The programme will cover close to 400 local and long-distance COVID-19 special trains.
The activities to be undertaken as part of the joint programme include:
- Safe travel awareness-raising activities will be conducted at railway stations under Central Railways
- Godrej Protekt Health Soap will be given to railway employees to boost their hand hygiene
- Godrej Protekt Hand Sanitiser sachetstobedistributed amongst passengers on Central Railway local trains as well as long-distance trains originating from Mumbai for cities like Bengaluru, Hyderabad, Thiruvananthapuram, Patna, Lucknow, Varanasi, Bhubaneswar, Guwahati, Gorakhpur, Darbhanga, and Gadag
- Godrej Protekt’s On the Go Disinfectant Spray, with 99.9% germ protection and anti- bacterialcapabilities, will be usedin the above mentionedlong-distancetrainsto disinfect hard surfaces like passenger’s luggage along with handles, seats, armrests, door handles
- Surroundings and surfaces of ticket booking counters of Central Railway stations in Mumbai will be disinfected with Godrej Protekt Air and Surface Disinfectant Spray, an aerosol spray which kills 99.9% germs and bacteria. 87 ticket booking counters of 53 stations between CST uptoKarjat, Panvel and Kasara, will be covered
- Both entities will co-create digital content around hygiene practices necessary for rail travel during COVID-19 times. This will be to build awareness amongst 4.12 lac combined followers of Central Railways on social media platforms like Facebook, Twitter and Instagram.
He further added, "We have partnered with the Indian Railways’ Central Railway zone to promote travel hygiene amongst passengers and rail employees. 2 lac products of our new range like Hand Sanitiser Sachets, On the Go Disinfectant Spray will be used in passenger trains for a safe travel experience. Our Air and Surface Disinfectant Spray will be used to disinfect surfaces of ticket booking counters as well. We look forward to the partnership with Central Railways to build an initiative which will positively impact people’s lives."
The on-train activities will benefit passengers of long-distance trains traveling from Mumbai to states like Uttar Pradesh, Bihar, Assam, Karnataka, Odisha, Telangana, Kerala and other parts of Maharashtra. Passengers of Mumbai local trains running under Central Railways will benefit as well. Around 2 lac products from Godrej Protekt new personal and home hygiene will be offered by Godrej Protektfor this program.
Indian Railways said the initiative will encourage more people to travel by rail. Gaurav Jha, Sr. DCM, Mumbai Division, Central Railway, said, "This is a unique social initiative aiming to boost hygiene standards awareness as well as gear them with relevant solutions at select touchpoints. This will encourage people to travel more by rail."
"We will connect with passengers on-ground, in-train and via digital media through this program. Seeing its success, we can replicate this program across various zones of Indian Railways," he added.
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