Ahmedabad: In observance of Organ Donation Awareness Month in November, Edelweiss Tokio Life conducted an educative workshop at IIM Ahmedabad to urge young students to step up in support of the cause. The workshop provided insights into the state of organ donation in India and emphasised on the significance of more people embracing this cause.
Commenting on the initiative, Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance, "The younger generation is more aware and they feel strongly about making a positive impact on the society. So, it is crucial that we speak to students and conduct informative workshops in educational institutions. Our hope is that these students proactively discuss this with their families and within their social circle, and subsequently take a positive action. While there are counsellors that can guide people through this process, it is important that we ourselves play that role early on."
Edelweiss Tokio Life Insurance recently launched a #NoMoreWaiting campaign to inform, educate, and mobilise people’s support for organ donation. It has collaborated with Actor Rahul Bose, who has pledged his organs for donation, and MOHAN Foundation, an NGO actively working in this space.
The insurer plans on conducting such workshops across more educational institutions over the course of subsequent weeks.
As a part of this campaign, Edelweiss Tokio Life has also conducted a research titled ‘Life After Life: State of Organ Donation in India.’ Click here to read the findings.
Edelweiss Tokio Life Insurance Company Limited is a joint venture between Edelweiss Financial Services Limited, one of India’s leading and diversified financial services companies and Tokio Marine Holdings Inc, one of the oldest (over 138 years) and largest insurance companies in Japan.
Edelweiss Tokio Life Insurance launched its pan-India operations in July 2011, offering proprietary need-based solutions to help customers meet their life stage financial goals. This lineage brings together a deep understanding of customer needs and international expertise. The company is headquartered in Mumbai serving over 2.02 lakh customers through 43,681 personal finance advisors across 121 branches in 93 major cities as on March 31, 2019.
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