Mumbai, 9 October 2020: On the occasion of World Mental Health Day, Tata Motors in association with the MindPeers (a mental health tech service platform) on Friday launched a special campaign - ‘Stop the Endless Accident’ - to raise awareness on road safety and trauma caused by vehicular accidents.
Tata Motors along with MindPeers aims to raise awareness on the importance of seeking counsel for Post Traumatic Stress Disorder (PTSD) caused by car accidents while also providing the survivors with a platform to narrate their stories to motivate others towards counseling.
Emphasizing on the Company’s stance on mental health, this campaign is headlined by a video, which begins with a narration of a survival story and how the moment of the accident replays endlessly in the survivor’s mind till date. The same is followed by stories and instances from the lives of other survivors who underwent a similar experience and suffer from the same PTSD symptoms, years after the incident. Through the medium of these heartfelt stories, the campaign acknowledges and also informs others that a car crash can cause long term PTSD, if not treated right. As a part of this campaign and to give something back to the society and its people, Tata Motors has also stepped forward to provide one free therapy session to each of the survivors who enroll for this service.
Commenting on the launch of this campaign, Head- Marketing of Passenger Vehicle Business Unit, Tata Motors, Vivek Srivatsa, said, "We hope that this campaign instills a feeling of realisation regarding mental health amongst all viewers while encouraging the need to drive safely."
According to Kanika Agarwal, Founder, MindPeers," As a core mental health organisation, we are working with 100’s of consumers daily struggling with Post Traumatic Stress Disorder (PTSD). One related to accidents is an ignored niche in our society which negatively impacts survivors on their confidence level in all aspects of life. We look forward to changing lives with Tata Motors."
Throughout the month of October, Tata Motors will be providing a platform for many accident survivors to tell their stories with a video series across their social media platforms to raise awareness. The campaign also promotes the #Safetyfirst initiative by Tata Motors, which highlights the importance of road safety for all.
