New Delhi, June 4, 2024: Diversified technology company Panasonic Life Solutions India (PLSIND) on Tuesday launched an initiative which aims at creating more awareness about green practices and sustainable future.
The #PanasonicForTheWorld campaign intend to raise awareness about all the pillars of ESG and transparently share details of the efforts that the group companies of Panasonic in India are collectively making in this space.
While the company launched #PanasonicForTheWorld campaign, it also successfully concluded its fifth edition of Harit Umang – Joy of Green, an environment awareness programme, which aims at educating society about green practices around e-waste disposal, conserving biodiversity and energy through active engagements with educational institutions. The programme is also in line with the GreenE initiative and directive of Ministry of Electronics and Information Technology (MeITY). Exemplifying Panasonic’s commitment towards circular economy, the Green Ambassadors were felicitated with medals made of metals extracted from responsible recycling of electronic waste.
Ved Prakash Mishra, Director Ministry of Environment, Forest & Climate Change, congratulated the Green Ambassadors, applauding the collective efforts under Panasonic’s Harit Umang outreach. “It is indeed commendable to see the young students brainstorming on topics of global importance like Circular Economy and contribute towards the mindset of scientific recycling. We are proud that the medals awarded to the Green Ambassadors are made from metals extracted from recycled electronic waste, thus reflect in the true commitment towards a sustainable future,” he said.
Apart from environment awareness programmes, collectively, group companies of Panasonic in India have planted close to five lakh trees contributing towards green cover and restoring biodiversity in Daulatpur area of Delhi and Jawhar area of Maharashtra.
Dr Ashish Chaturvedi, Head of the Action for Climate and Environment Unit at UNDP India, commented, “Young people are brimming with energy, creativity, and a passion for the environment, making them powerful agents for change. The Harit Umang programme is a great initiative to empower our youth with the knowledge and tools to catalyze a mass movement towards climate-friendly lifestyles.”
Panasonic in India has also made efforts to utilize solar energy in its factories and also has distributed solar lanterns to off-grid communities around their factory area.
Sharing his views on Panasonic’s concerted efforts, Manish Sharma, Chairman, Panasonic Life Solutions India and SA, said, “In thought and action, we are committed towards a sustainable future. The global programme, Panasonic Green Impact enables us to focus our initiatives in the right direction, with an aim to reduce emissions through an energy-efficient approach and encourage the use of renewable energy. Aligned to the sustainability vision, in India, we are consistently making conscious efforts in the ESG space. We are bringing our vision to life through campaigns such as #PushForChange, #DiwaliWaliSafai, #PanasonicHaritUmang, and now, the launch of #PanasonicForTheWorld. The potential for youth to make a significant impact in this space is immense, and I would also like to congratulate all the Panasonic Harit Umang Green ambassadors of this year for their contribution towards environmental awareness.”
The company’s e-waste awareness drive ‘Diwali Wali Safai’ has been running successfully for past four years creating awareness around responsible e-waste disposal. These initiatives are all part of the broader Panasonic Green Impact (PGI) programme where Panasonic Group aims to create impact that reduces CO2 emissions by more than 300 million tons, or about 1% of the current total global emissions.
Tadashi Chiba, MD & CEO, Panasonic Life Solutions India, said, “We continue to take inspiration from the words of the founder of Panasonic, Konosuke Matsushita - the basic purpose of an enterprise is to work to improve life within the community through its business. Whether it is the Panasonic Energy Company (PECIN) factory in Pithampur or the Technopark factory in Jhajjar, a zero-carbon lifestyle and the adoption of sustainable business practices are at our core. Further, to boost awareness among the young generation, our Harit Umang programme has been going strong and this is the second year that I have personally been a part of it. Another initiative that helps children understand and deep dive into the Sustainable Development Goals by the United Nations is Kid Witness News. It’s heartwarming to see our family of young green ambassadors growing year-on-year where they are becoming conscious of using resources responsibly and supporting the society at large.”
