Mumbai, June 9, 2024: Godrej Industries Group in partnership with the Bhamla Foundation has undertaken an endeavour to raise awareness towards land degradation with a four-pronged campaign titled #BhoomiNamaskar.
As a part of the campaign, an interactive video and poster was launched to celebrate World Environment Day 2024 on June 8.
Nadir Godrej, Chairman and Managing Director, Godrej Industries Group, said, "Climate action is a shared responsibility, and the private sector has a significant role to play. At Godrej, environmental stewardship is at the core of our values. We've implemented numerous initiatives across our businesses, from promoting sustainable product design to minimizing our carbon footprint across offices. The #BhoomiNamaskar campaign is a natural extension of this commitment. By collaborating with the Bhamla Foundation and these passionate green champions, we aim to empower individuals and communities to take tangible steps towards land restoration. Every little step counts, and it starts with us. Together, we can create a lasting positive impact on our planet."
The campaign elements were unveiled amidst a star-studded lineup of industry powerhouses and influential artists who have wholeheartedly dedicated their efforts to create awareness about land restoration.
Asif Bhamla, Founder of Bhamla Foundation, stated, “We are thrilled to collaborate with Godrej Industries Group, a brand that has consistently demonstrated a deep commitment to environmental consciousness and their proactive stance towards sustainability. Together, through the #BhoomiNamaskar campaign, we aim to raise awareness, inspire action, and create a lasting impact in the fight against land degradation. We sincerely thank Godrej for their invaluable partnership and look forward to a successful campaign that will contribute towards a greener and cleaner planet.”
The public unveiling ceremony of the campaign was attended by eminent figures like Malaika Arora, Jackie Shroff, R Balki, Raveena Tandon, Sophie Chaudhary, Jimmy Shergill, Rashi Khanna, Shaan, Kiku Sharda, Fardeen Khan, Elnaaz, Tah Shah, Pratibha Ranta.
Bhushan Gagrani, Municipal Commissioner, Greater Mumbai, said, “The #BhoomiNamaskar campaign aligns perfectly with our state's commitment to environmental conservation and sustainable development. We are proud to support such initiatives that bring together diverse stakeholders to work towards a common goal of protecting and restoring our environment. This campaign serves as a powerful example of public-private partnerships in driving positive change.”
The #BhoomiNamaskar campaign, which seeks to inspire sustainable solutions for a shared future, was flagged off on May 15 at the Jamnabai Narsee International School, with a tree plantation drive, involving plantation of 10,000 trees in the coming six months across schools in Mumbai. Eminent personalities who graced the drive included Jackie Shroff, Amruta Fadnavis, Jairaj Thacker, Karan Kundra and Esha Deol. Their participation significantly amplified the campaign message and inspired a wider audience to join the fight against land degradation.
The second leg of the campaign involved a Green Ride Cyclothon on June 5 which urged people to pledge their support to make a lasting difference to our planet. This event, on World Environment Day, brought together diverse voices such as artists, policymakers, and environmentalists on a common platform to address the issue of land degradation and form partnerships to drive policy changes at various levels.
The cyclothon witnessed an overwhelming support from environment enthusiasts with over 800+ registrations, along with employees from Godrej Industries Group.
The collaborative effort, supported from esteemed organizations such as the Ministry of Environment, Forest and Climate Change (Government of India), Maharashtra Forest Department, Maharashtra Pollution Control Board, the Municipal Corporation of Greater Mumbai (MCGM), the United Nations Environment Programme, emphasizes the global significance and urgency of addressing land restoration on a large scale.
The campaign will conclude with the launch of the BhoomiNamaskar anthem on June 11.
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