Champawat (Uttarakhand), July 30, 2024: Ten farmers in Uttarakhand were honoured here on Tuesday for their dedication to adopt sustainable farming techniques in an event organized by the Coca-Cola India Foundation and Indo-Dutch Horticulture Technologies to celebrate the success of their project, Unnati Apple, in the state.
Uttarakhand Chief Minister Pushkar Singh Dhami attended the event virtually and dignitaries such as Rajiv Gupta, Director, Coca-Cola India Foundation; Suresh Joshi, Spokesperson BJP; Jyoti Rai, Chairman, District Council Champawat; Prakash Tiwari, Representative CM; Nirmal Mehra, President, BJP Champawat; Navneet Pandey, District Magistrate; Rekha Devi, Block Pramukh, Champawat; and Sudhir Chadha, Director, Indo-Dutch Horticulture Technologies attended the ceremony in-person.
"I commend Anandana- The Coca-Cola India Foundation and Indo-Dutch Horticulture Technologies for adopting Champawat for their Project Unnati Apple. The success of this initiative is owed to the efforts of its people, and I congratulate them all for making it possible. It is extraordinary that the apple orchards have bore fruit in just 20 months. Such initiatives not only contribute to the growth of the farmers but can possibly help reverse the problem of migration in the state. I urge the Coca-Cola India Foundation to continue contributing to apple production while diversifying into the production of other fruits to realize the vision of Adarsh Champawat and Adarsh Uttarakhand," Chief Minister Dhami said.
At the launch of Project Unnati Apple in Champawat, farmers were provided with over 250 tree saplings for cultivation. After 20 months, each tree produces more than 5 kilograms of fruit, showcasing the project's remarkable success. This achievement has unlocked new opportunities for growing other fruits in the region. With a vision to transform Champawat into an influential agricultural hub, the local authorities, Coca-Cola India Foundation, and Indo-Dutch Horticulture Technologies are committed to offering extensive support to the farmers.
“The success of Project Unnati Apple underscores our commitment to empowering farming communities through sustainable practices. Part of our larger Fruit Circular Economy Initiative, this project aims to uplift farmers by tackling challenges such as poor technology adoption and low productivity. By providing advanced horticulture solutions, we are not only enhancing farmers' livelihoods and contributing to the Government of India’s Atmanirbhar Bharat vision but also driving economic prosperity through improved crop outputs,” CCIF Director Gupta said.
Launched in 2018, Project Unnati Apple - The Anandana, the Coca-Cola India Foundation, partnered with Indo-Dutch Horticulture Technologies (IDHT) as its implementation partner, to elevate the livelihood of farmers by providing and educating them with advanced agricultural techniques. To ensure the well-being of farmer communities, improve yields, and promote the judicious use of natural resources, Anandana has seen great success in enhancing apple cultivation and farmer incomes in the region.
"Project Unnati Apple has revolutionized apple farming in Uttarakhand, making farmers 'Atma-nirbhar' through innovative agricultural practices. This successful initiative, a joint effort by our company and Coca-Cola India Foundation, has enhanced apple productivity and yield in the state and reaffirming our commitment to sustainable development,” IDTH Director Chaddha said.
Project Unnati is part of Coca‑Cola’s Fruit Circular Economy initiative, which is a key pillar of the Company’s ESG priorities – Sustainable Agriculture. This initiative focuses on driving farm-level efficiencies through the implementation of best-practice techniques, such as ultra-high-density plantation (UHDP) and drip irrigation. Over the past 12 years, Project Unnati has helped empower and enable nearly 4 lakh fruit farmers across 13 states and Union Territories in India. Focused on seven crop varieties Mango, Apple, Orange, Grapes, Litchi, Coffee, and sugarcane, the program is aimed at propelling the horticulture supply chain and building agriculture production capacities across the country.
Indo-Dutch Horticulture Technologies is an organization in agricultural research and development, focusing on transferring advanced horticultural technologies to farmers. The organization plays a pivotal role in enhancing farming practices and promoting sustainable agriculture in India.
