BSG launches ‘Say No To Plastic’ campaign, targets to collect and recycle 25 tonnes of plastic in a month

New Delhi, October 4, 2023: NGO Bharat Soka Gakkai (BSG) has launched a campaign titled ‘Say No To Plastic’ which includes 'BSG 25-Tonne Plastic Collection Drive'. This initiative aims to combat plastic pollution by encouraging sustainable human behaviour and recycling. Starting from October 3rd through 9th, BSG members in Delhi-NCR will actively contribute to the cause by depositing plastic waste at strategically designated hubs. The collection drive has an ambitious target of collecting and responsibly recycling 25,000 kilograms of plastic this month.

Speaking at the launch of the initiative, Mr. Sanjay Kumar, Director General, DMEO and head of Circular Economy Mission, Niti Aayog said “To combat the menace of plastic, individuals, industries and the government must work together. Reducing plastic use, recycling, and promoting sustainable alternatives are crucial steps”

Mr Vishesh Gupta, Chairperson BSG, said “The campaign's goal is not only to heighten awareness but also to inspire and promote sustainable living, leading to a reduction in plastic consumption within our communities, which will then lead to reduced mass of waste entering our local landfills.”

BSG’s endeavor is about catalysing a societal shift towards conscientious action and comprehensive awareness. The launch event, held on 3rd October 2023, at the Chinmaya Mission Auditorium, New Delhi, featured eminent speakers who emphasized the significance of local solutions in addressing the global challenge of plastic pollution.

Ms. Shalini Goyal Bhalla, Founder and MD, International Council for Circular Economy (ICCE), highlighted India's potential to take a leading role in managing plastic pollution. She affirmed: “India can lead the way in managing plastic pollution through reverse supply chain mechanisms, innovative recycling methods, reducing single-use plastics, and fostering environmental education.”

Mr. Ramveer Tanwar, Environmentalist widely recognized as the Pond Man of India, lauded BSG's commitment, stating, “As someone deeply involved in water body restoration and landfill reforestation, I emphasize that plastic waste pollution is our planet's greatest threat. Community awareness is key to changing attitudes and adopting sustainability. Kudos to Bharat Soka Gakkai for their efforts. Say Earth is eager to collaborate in future endeavours.”

Dr. Ruby Makhija, Founder, Why Waste Wednesdays Foundation and Member, City Level Task Force for Plastic Waste Management, MCD advocated for sustainability. She emphasized, “Embrace change, foster sustainability. Our souls yearn for harmony with nature. With every choice, we shape our environment's destiny, redefining our relationship with plastics. Let's champion eco-alternatives and turn the tide on single-use plastic, one conscious step at a time.”

In addition to the insightful discussions, a sustainability exhibition titled ‘Seeds of Hope & Action: Making the SDGs a Reality’ was showcased, highlighting the importance of adopting Sustainable Human Behaviour for a more sustainable world.