Bisleri International and Indian Coast Guard (Kerala & Mahe) Join Hands for Cleaner Coastlines and Plastic Waste Management

Kochi, 07 July, 2026: Bisleri International Pvt. Ltd., through its flagship sustainability initiative Bottles for Change (BFC), has signed a Letter of Association (LoA) with the Indian Coast Guard (Kerala & Mahe) to advance plastic waste management and promote environmental sustainability across coastal regions. The partnership is also aligned with the Indian Coast Guard's (ICG) mission of Plastic Free Oceans.

The agreement was formally signed by Dr. Angelo George, Chief Executive Officer (CEO), Bisleri International, and Deputy Inspector General Ashish Mehrotra of the Indian Coast Guard. The signing took place in the presence of senior representatives from both organisations, including K. Ganesh, Director – Sustainability & Corporate Affairs, Bisleri International; Dhinakaran, South Region Manager – CSR, Bisleri International; Jofin, CSR Executive (Kerala), Bisleri International; and Jabir, Chief Executive Officer, Green Worms.

Under the collaboration, Bottles for Change will work closely with the Indian Coast Guard to strengthen plastic waste management systems through responsible collection, segregation and recycling of post-consumer plastic. The initiative will also focus on driving awareness, encouraging behavioural change and promoting sustainable practices that prevent plastic waste from entering coastal and marine ecosystems.

Commenting on the association, Dr. Angelo George, CEO, Bisleri International, said, "It is an honour for Bisleri to collaborate with the Indian Coast Guard in advancing environmental sustainability. Through the Bottles for Change initiative, we are committed to supporting efforts to protect our coastlines and marine ecosystems. This partnership reflects our shared vision of responsible waste management and a cleaner, greener future for the nation."

Deputy Inspector General Ashish Mehrotra of the Indian Coast Guard also welcomed the initiative, noting that it will help promote greater awareness, strengthen waste management practices and support the preservation of coastal ecosystems for future generations.

The Indian Coast Guard, entrusted with safeguarding India's vast coastline, plays a critical role in protecting marine environments. The new collaboration is expected to further strengthen ongoing efforts to tackle the growing challenge of plastic pollution in coastal areas and oceans, while promoting more efficient waste management practices on the ground.

As part of Bisleri's Greener Promise, the Bottles for Change programme continues to expand its footprint through partnerships with government institutions and community stakeholders. The association with the Indian Coast Guard marks a significant step in extending the programme's reach to coastal and marine ecosystems, reinforcing Bisleri's commitment to environmental stewardship and sustainable development.