New Delhi, August 6, 2022: In a bid to promote traditional art and the handloom heritage of India and encourage, power utility company Tata Power Delhi Distribution has established its first-ever handloom unit at DESU Colony, Shalimar Bagh in New Delhi.
The unit set up ahead of the National Handloom Day which is celebrated on Aug 7, aims to promote traditional art and the handloom heritage of India, empowering women from low-income groups to be financially Independent.
Handloom sector is one of the major symbols of cultural heritage of India. Tapping into the potential of the handloom industry, the unit aims to provide a platform for women of lower-income groups to develop artistic skills. The unit consisting of four handloom, tana-bana and charkhas will be run by 25 artisans of women SHGs of Tata Power Delhi Distribution Limited to create apparels and home decor items using a loom (weaving device).
Commenting on the initiative, Mr. Dwijadas Basak, Chief- Commercial, Customer Experience and Social Impact Group Tata Power Delhi Distribution Limited said, “Promoting gender equality and empowering women in the community has always been a strong focus area for us. Through this initiative we aim at creating more livelihood opportunities for them while helping them gain confidence and stability.”
As part of its corporate social responsibility, Tata Power Delhi Distribution Limited has supported over 1 lakh women since its inception under various women-centric programs like teaching in Women Literacy Centres, developing Self-Help Groups, Vocational Training Centres and Life Skills Programmes for girl students.
National Handloom Day is celebrated to honour the handloom community, and acknowledge their contribution towards India’s socio-economic development. The aim is to resolve to protect this heritage and to empower the workers in this sector.
Tata Power Delhi Distribution Limited is a joint venture between Tata Power and the Government of NCT of Delhi. The company distributes electricity in North Delhi and serves a populace of 7 million.
The company is working towards improvement of quality of life and upliftment of people particularly for those residing in Jhugghi Jhopari (slums) Clusters. The company is also taking various community initiatives in 220+ JJ clusters, resettlement colonies and villages in its power distribution area through 350 women literacy centres, 20 vocational training centres & tutorial classes, 1 centre for specially-abled kids.
