New Delhi, March 14, 2024: Aiming at addressing the pressing issue of water scarcity and to fortify the community's resilience against water-related vulnerabilities, Prince Pipes and Fittings Limited in collaboration with Ambuja Foundation has launched a comprehensive water harvesting project in Rajasthan’s Chomu district.
The project, launched as part of Prince Pipes’ CSR initiative, will reviving the non-functional, redundant water bodies, creating new water facilities and rejuvenating groundwater across the location.
As an implementation partner, Ambuja Foundation will focus on setting up over 50 Rooftop Rain Water Harvesting systems to resolve the scarcity of clean water and to create a resilient source of water supply for 250 people in the region. To meet the rising water demand, the partnership will also focus on reviving two village ponds, to create additional 10,000 cubic meters of water storage capacity to ensure a year-round supply of drinking water and for other day -to-day activities.
This project also aims at boosting groundwater by initiating downward movement of water into the saturated zone to retain soil moisture. This project will revitalise and build check dams, farm ponds, and farm bunding. Ambuja Foundation will also train local people to use groundwater efficiently particularly for irrigation supplies and agricultural usages.
The Prince Pipes will support the project with high-quality pipes and implementation solutions.
The project will also cover 50-acre field area with sprinkler irrigation. The government will support with subsidies and assistance to the marginalised farmers to get sprinkle irrigation system installed at a minimum cost. Additionally, Ambuja Foundation will educate the local community to adopt water conservation techniques and use water consciously. This initiative will also contribute towards strengthening livestock and ensure community ownership is encouraged.
Commenting on this association, Pearl Tiwari, Director and CEO, Ambuja Foundation said, “Water is always of highest priority for us and we are thrilled to have partnered with Prince Pipes and Fittings in harvesting water for the community. We believe that through this project, we will significantly raise the standard of living for the local people and provide them with access to clean, safe water. It's about building resilience against water scarcity and ensuring that the community thrives. Together, we are paving the way for a healthier, water-secure future."
Nihar Chheda, Prince Pipes and Fittings Ltd, said, “Implementing rainwater harvesting systems is an effective approach to tackle increasing water shortages for sustainable development. We are delighted to anchor this CSR project along with our implementing partner Ambuja Foundation. This project will not only build sustainable water management but an investment in the future of the Chomu community. Our goal is to create a sustainable water management system that not only addresses today’s needs but secures a water-rich future in Chomu for generations to come,”.
Ambuja Foundation is an independent, pan-India development organisation, committed to generating prosperous rural communities. With investments in water, agriculture, skills, women, health and education, the organization enable ‘livelihoods’ as a pathway to unleashing that potential.
