New Delhi, August 30, 2023: Hindustan Coca-Cola Beverages (HCCB) has announced its collaboration with the Y4D Foundation to deliver financial and digital literacy training to 25,000 women across India. The initiative aims to bridge the skills gap and enhance financial and technological knowledge among women from diverse backgrounds.The training will include essential financial concepts like Banking Basics, Account Opening procedures, Unified Payments Interface (UPI) training, Investment Guidance, Net Banking, and information on Government Schemes such as BetiBachaoBetiPadhao, Sukanya Samriddhi Yojana, and Nari Shakti. The digital literacy component will cover topics like Mobile Banking, Digital Market Linkage, and Cyber Safety and Security, equipping women with essential skills for success in the digital age.
Conducted in a classroom-based format at various locations across the country, the training will group beneficiaries based on their interests, needs, and existing digital and financial literacy levels, promoting a more focused and efficient learning experience.Through this initiative, HCCB aims to empower women to take control of their financial independence and seize opportunities presented by the government and the digital landscape. With a history of empowering women-led self-help groups, HCCB envisions nurturing more entrepreneurs through this endeavour.
On this initiative, Himanshu Priyadarshi, Chief Public Affairs, Communications & Sustainability Officer, Hindustan Coca-Cola Beverages, said, "A key element of the culture at HCCB is to ensure an equitable environment, not only for our employees but also the communities in which we operate. By boosting these women's financial literacy and digital competence, we hope to contribute to the country's economic growth. We believe that the financial and digital inclusion of underserved women is essential to unlock the economic potential of India. This effort also aligns with PM Modi's recent call for women-led development and the importance of technology in fostering inclusivity and driving positive change in his several G20 addresses."
Further elaborating on the project, Gaurav Sharma, Chief People Officer, Hindustan Coca-Cola Beverages, said, "At HCCB, people are at the core of what we do, whether it's our employees or the communities in which we operate. For us, empowering women isn't confined to HCCB as an organization but extends far beyond society, thus creating sustainable progress. The training sessions will work as impactful conduits to uplift and equip these 25,000 women with the required digital and financial skills and create a ripple effect of positive change in the larger community. We're glad to play a part in creating a more empowered, inclusive, and resilient society."
x
 through Santhwana Trust.JPG)
