Duravit India Supports ‘Trash Hunt 4.0’ Beach Cleanup Drive in Fort Kochi

Kochi, April 01, 2026: Duravit India partnered with Captains Social Foundation to support the fourth edition of ‘Trash Hunt’, a large-scale beach cleanup drive held at Fort Kochi Beach, as part of its sustainability and community engagement efforts.

Organised on the occasion of Good Deeds Day, the initiative brought together 2,016 volunteers, including students and local community members, to address the issue of non-biodegradable waste along the coastline. The collective effort resulted in the removal of 3,664.59 kg of waste from the beach.

Participants worked in teams to clean the shoreline, turning the activity into a collaborative and engaging experience aimed at promoting environmental awareness and responsible practices. The event also served as a platform to encourage community participation in sustainability initiatives.

‘Trash Hunt’, a flagship programme of the Captains Social Foundation, was originally launched in collaboration with UNICEF India under its YuWaah initiative and the Government of India’s Mission LiFE (Lifestyle for Environment). Over time, it has evolved into a civic engagement platform focused on mobilising youth for environmental conservation.

This year’s edition expanded into a Beach Volunteering Festival, combining environmental action with community involvement and reinforcing the importance of sustainable habits.

Commenting on the initiative, Sahyog Bharti Pandita, Managing Director – India & SAARC, Duravit, said: "At Duravit, sustainability is a core value that guides our approach to innovation and responsible business practices. Supporting initiatives like Trash Hunt reflects our belief that meaningful change begins with collective action at the community level. It is encouraging to see so many young volunteers come together to protect our coastlines and contribute to a cleaner, healthier environment for future generations."

Through its participation, Duravit India aims to continue supporting initiatives that promote environmental responsibility and community-led action for sustainable development.