New Delhi, August 05, 2025: Cropin, a global AI-powered agri-tech company, has secured a €700,000 strategic contract under EIT Food’s Impact Funding Framework to scale its AI-enabled solution, FIRST Potato (Field Intelligence for Regenerative Agriculture and Sustainability in Potato Farming), across Europe. The initiative aims to advance the adoption of regenerative agricultural practices, particularly in potato farming, by combining real-time data, predictive analytics, and scientific validation.
The funding will support Cropin in deploying its AI-driven decision support system (DSS) that integrates real-time field data from sensors, satellites, IoT devices, weather stations, and Cropin’s proprietary data models. The system delivers farm-specific advisories to growers, helping optimize irrigation, input use, and residue management, tailored to each plot's soil profile and microclimatic conditions.
The implementation will begin with pilot farms in Denmark and commercial pilots with two potato processors in Germany and the UK. Aarhus University, known for its leadership in sustainable agriculture research, will partner with Cropin to validate the outcomes and impact of the deployment.
“As regenerative agriculture gains momentum, the absence of verifiable, measurable outcomes poses a real challenge to meaningful, scalable impact,” said Krishna Kumar, CEO and Founder of Cropin. “Without robust digital systems, farmers struggle to consistently uphold regenerative principles. Through AI, data intelligence, and real-time decision-support, we are bridging this critical gap, bringing precision, accountability, and scale to regenerative agriculture. With FIRST Potato, our goal is to help farmers adopt climate-smart practices that are both profitable and scientifically validated.”
The AI-powered platform is expected to deliver a 5% increase in yield, 15% reduction in pesticide usage, 5% lower water consumption, and 1.5% improvement in solid content. It also offers an economic benefit of €410 per hectare through cost savings and revenue enhancement.
Regenerative farming often results in lower yields during initial transitions, posing a challenge for growers. Cropin’s technology aims to mitigate this by improving input efficiency and crop quality while enhancing soil health. These practices support sustainability goals for agri-food companies by enabling the procurement of high-solid-content tubers, essential for producing quality chips and fries.
“With regenerative agriculture rapidly advancing across Europe and the UK, Cropin is actively engaging in strategic commercial partnerships and pilot deployments in the region,” the company stated. It is currently in discussions with multiple European agri-food brands and anticipates closing several regenerative agriculture pilots by the end of the current financial year.
Cropin, founded in 2010, has digitized over 30 million acres of farmland across 103 countries and worked with over 100 B2B clients. Its platform, Cropin Sage, includes AI tools like a Micro Language Model (µ-LM) for Climate-Smart Agriculture and an industry-specific cloud, Cropin Cloud. The company has impacted over 7 million farmers globally and continues to drive transformation in global food systems through technology-led solutions.
x
