Hyderabad, March 11, 2024: CriticalRiver, a global provider of digital and technology consulting services, has announced a partnership with Basvatarakam Indo American Cancer Hospital to combat cancer and promote early detection among women in India's rural areas.
According to the officials of CriticalRiver, the company has identified Cancer awareness as a central theme with critical importance. Earlier this year, the company has also held knowledge and awareness sessions on World Cancer Day 2024 by Dr Senthil J Rajappa, Chief and HoD of Medical Oncology of Baskvatarakam Indo American Cancer Hospital.
According to a study by EY & FICCI, India has a poor cancer detection rate of 29%, with only, 15% and 33% of breast lung and cervical cancers being diagnosed in stages 1 and 2. The estimated number of incident cases of cancer in India for the year 2022 was found to be 14,61,427. In a move to supplement cancer awareness, CriticalRiver has donated of INR 20 Lakh to Basvatarakam Indo American Cancer Hospital to support them organize cancer screening programs across rural areas in Telangana. This initiative represents a significant stride towards expanding healthcare accessibility to women in underprivileged communities.
Speaking on the collaboration, Mr. Anji Maram, CEO of CriticalRiver said, "Empowering the women of our rural communities by ensuring that they have access to vital healthcare services, especially cancer screening and education, is a critical mission in India. Every woman we reach, every life we touch, brings us closer to a world where health equity is not just an ideal, but a reality. This Women's Day, CriticalRiver commits to the health and well-being of women, who are the backbone of our society. Together we will make a difference”.
Officials said that the programs are also tailored for critical health screenings which includes oral, clinical breast and gynaecological examinations. On women’s day, a special camp was organised to create awareness about the breast cancer among the women.
Dr Kalpana Raghunath, Associate Director - Academics, Addlife and Cancer Screening Program, Basavatarakam Indo American Cancer Hospital, also said, "Every woman's health is a reflection of the care and compassion a society bestows upon its most vulnerable. This initiative aims to combat cancer and reignite hope and resilience among rural women. As we embark on this journey together, let's remember that in each woman's health lies the well-being of an entire community.”
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 through Santhwana Trust.JPG)
