CASE Introduces Initiative To Boost Employability In Construction Equipment Sector

New Delhi, May 21, 2025: CASE Construction Equipment, a brand of CNH, introduced project Vijeta, as a part of their CSR initiative. The programme is aimed at empowering underprivileged youth by enhancing their employability skills in the heavy equipment and construction industry. ‘Vijeta’ is designed to train and certify individuals, providing them with both technical expertise and practical knowledge to excel in the sales of heavy equipment. Aligned with the Skill India Mission, the programme also contributes to the UN Sustainable Development Goals (SDG 8 and SDG 10) by fostering decent work opportunities, driving economic growth, and reducing inequalities.

Highlighting the significance of the initiative, Puneet Vidyarthi, Head of Marketing and Business Development, India & SAARC – CASE Construction Equipment, said, “At CASE, we are deeply committed to empowering communities through our impactful Skill Development initiatives. The ‘Vijeta’ initiative, aligned with the Skill India Mission, not only equips youth with technical expertise and hands-on experience but also helps bridge a skill gap in the construction equipment sales and operations. By fostering a future-ready workforce, we hope to build a robust talent pipeline in this industry and contribute to India’s economic growth.”

The programme combines online and offline learning with industry exposure at sales outlets of construction equipment, primarily Backhoe Loaders. The initiative focuses on youth in Madhya Pradesh, Uttar Pradesh, Delhi NCR, Haryana, Punjab, Bihar, Jharkhand, West Bengal, Chhattisgarh, and Odisha. It trains them to manage sales leads and deliver persuasive pitches. Trainees will also learn to assist customers, handle finance queries, with enhanced communication and teamwork skills. The training encompasses a three-month industry experience; ensuring participants are well prepared for real-world challenges in the heavy equipment industry. The initiative also provides them with a monthly stipend during this period, enabling participants to focus on their training without financial constraints.

CASE produces Made-in-India products in its state-of-the-art manufacturing facility in Pithampur, Madhya Pradesh for the domestic market and export to over 100 countries.