Mumbai, Jan 27, 2025: Bajaj Group has launched its Republic Day campaign, Bajaj Elevate India – Viksit Bharat Dhyeya Hamara, celebrating its long-standing commitment to empowering rural communities. As part of the campaign, the group released five teaser videos followed by a 28-minute CSR film, which aired on DD Kisan channel on January 26 at 4:00 pm. The film is also available on Bajaj Group's YouTube channel.
The film highlights the transformative work of the Bajaj Foundation, the CSR arm of Bajaj Group, operating through the Jamnalal Kaniram Bajaj Trust in Sikar, Rajasthan, and the Kamalnayan Jamnalal Bajaj Foundation in Wardha, Maharashtra, and Lalitpur, Uttar Pradesh. Over the past 15 years, these trusts have positively impacted more than 5 lakh families and touched the lives of over 22 lakh individuals by addressing challenges like water scarcity, farmer suicides, and rural poverty through their key initiatives driving sustainable agriculture, water resource management, women empowerment, livelihood opportunities and skills development for the youth.
Commenting on the campaign, Shishir Bajaj, Chairman of Bajaj Foundation and patriarch of Bajaj Group, stated, "As the grandson of Shri Jamnalal Bajaj, a visionary who championed rural empowerment, and the son of Shri Kamalnayan Bajaj, I feel honored to continue their mission of nation-building and self-reliance. Together with my sons, Kushagra Bajaj and Apoorv Bajaj, we are committed to creating sustainable, self-reliant communities. I am happy that DD Kisan has decided to telecast our film on their channel that has a dedicated viewer base from our country’s farming community. Our aim is to reach out to each and every Indian primarily our rural communities and inspire them to become self-reliant problem solvers in this era of growth and collaboration. I urge to watch our film and associate with Bajaj Group’s enduring commitment to a Viksit Bharat envisioned under the leadership of our honourable prime minister Shri Narendra Modi.”
Key highlights of Bajaj Foundation’s work include rejuvenation of 245 rivers and construction of over 8,000 water-harvesting structures, benefiting over 90,000 families; trained 1.25 lakh farmers in natural farming and made 1.6 lakh acres chemical-free; formed 4,421 Self-Help Groups (SHGs), benefitting 56,000+ families and promoting women’s empowerment; supported in the establishment of over 40 Farmer Producer Organisations across Maharashtra and Rajasthan that have over 10000+ shareholders turning farmers to Agro entrepreneurs; installation of 6,000+ biogas plants and distributed 4,000+ solar units to support renewable energy in rural areas; and regular health camps and mobile dispensaries reached 37,000+ villagers.
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