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Arpan Launches India’s First Ever Large-Scale Public Awareness Campaign Targeting Child Sexual Offenders

By TheCSRUniverse Team Published 30 Nov 2024

Mumbai, Nov 30, 2024: As Child Sexual Abuse cases continue to rise across India, Arpan, an NGO focused on the prevention of CSA, has launched a large-scale public awareness campaign aimed directly at child sexual offenders.

This campaign, called #ProtectedByPOCSO, carries a powerful and clear message: Child Sexual Abuse (CSA) is a punishable offense – Stop Right Now or Get Caught. It is a direct call to action against CSA offenders, delivering a stern warning that they will face serious legal consequences under the POCSO Act (Protection of Children from Sexual Offenses, 2012) as well as social consequences.

The campaign seeks to educate the public on what constitutes CSA, emphasizing that it is neither acceptable nor tolerable given that 42% of all crimes against children are sexual offenses (NCRB 2022). By creating widespread awareness of CSA laws and protections, Arpan aims to deter offenders from continuing these crimes and to ensure they understand they will be held accountable.

“It’s time we address the root of the problem and deter Child Sexual Offenders from sexually abusing children ,” said Pooja Taparia, Founder and CEO of Arpan. “We want every offender to know that they won’t get away. They are being watched and once their family, friends and colleagues find out they will also isolate them. Our children are also protected by the POCSO Act, and offenders need to stop right now or they will be caught and jailed and face severe consequences,” she added.

According to official data, an alarming 50% of children in India have experienced sexual abuse, and 182 cases are reported daily.

Bollywood actress Vidya Balan shared, “As Arpan's Goodwill Ambassador, I am proud to support its mission and the #ProtectedByPOCSO campaign because the time is now to speak up for child safety. Children deserve to grow up in a world free from the fear of sexual abuse. Too often, offenders take advantage of children’s innocence, manipulating and harming them under the guise of trust. This campaign is here to ensure that these heinous actions will not go unnoticed or unpunished. All children in India are protected under POCSO, and through this campaign, we are making it known that anyone who harms a child will face severe legal and social consequences. Let’s make this message loud and clear!”

The #ProtectedByPOCSO campaign has been launched during Child Safety Week (14th–20th November), rolling out on a large scale to amplify the message of child safety. In partnership with the Mumbai Metropolitan Region Development Authority (MMRDA), Thane Municipal Corporation (TMC), and Brihanmumbai Electric Supply and Transport (BEST), child safety messages are being displayed across the Maha Mumbai Metro and Public Buses in Mumbai and Thane.

The campaign is featured on billboards in Vile Parle and Bandra, Local Trains on the Western Line, and Auto Rickshaws across Mumbai. Our campaign film is being featured in PVR theaters across multiple locations in Mumbai and on OTT platforms like Jio Cinema, Zee5 and MX Player.

Schools across Maharashtra, Chhattisgarh, Goa, and Andhra Pradesh have also joined the campaign by displaying school uniforms on their main gates with the message, All children in India are #ProtectedByPOCSO. Stop Right Now or Get Caught. These striking displays have sparked crucial conversations among community members who have stopped to read the messages, understanding that Child Sexual Abuse is a punishable offence.