Amazon India Signs MoUs to Support Women Entrepreneurs Under ‘Prayatna’ Program

New Delhi, May 28, 2026: Amazon India has signed Memorandums of Understanding (MoUs) with Pinkishe Foundation, She & WE – Women Entrepreneurship Foundation, and Vedanshi Foundation to support nearly 500 women entrepreneurs associated with its menstrual hygiene initiative, ‘Prayatna’.

The initiative aims to help women-led enterprises manufacturing menstrual hygiene products expand their reach to customers across India through Amazon.in under the company’s Amazon Saheli platform.

Prayatna, which means ‘effort’, is Amazon India’s community-focused menstrual hygiene programme designed to improve awareness, increase access to affordable hygiene products, and create entrepreneurship opportunities through women-led manufacturing units located near Amazon operational sites.

Under the collaboration, women entrepreneurs associated with the programme will receive support to onboard onto the Amazon marketplace, access a wider customer base, and grow their businesses nationally.

Salim Rafik Memon, Director – Operations, Amazon India said, “We believe in contributing meaningfully to the communities where we operate. Through Prayatna, we are working to improve menstrual health awareness, increase access to hygiene products, and support women-led enterprises. We are excited to collaborate with Pinkishe Foundation, She & We Foundation and the Vedanshi Foundation through Amazon Saheli. This will help women entrepreneurs expand their businesses, connect with more customers across India, and create greater impact within their communities.”

According to the company, women entrepreneurs under the programme manufacture products such as biodegradable sanitary pads, maternity pads, panty liners, reusable cloth pads, and other hygiene essentials through manufacturing units established near Amazon operations sites. These products are currently distributed locally and within Amazon fulfilment centres and will now also be available to customers nationwide through Amazon.in.

Amazon India currently supports three manufacturing units in Bengaluru and Hyderabad through partner organisations. Together, these units engage around 500 women entrepreneurs in manufacturing, sales, and community awareness activities.

The programme also focuses on menstrual health awareness, access to affordable products, women’s entrepreneurship, and menstrual waste management. In 2025, Prayatna reached more than 270,000 women and girls across over 130 villages and 14 cities in India. Amazon plans to expand the programme’s reach to over 400,000 women and girls in 2026.