Bangalore, March 7, 2020: Continuing its relentless efforts to motivate and encourage employees to partake in social causes, Toyota Kirloskar Motor, today, conducted its 12th ICARE activity in Bangalore, spreading the message of love and equality for all human beings. This time around, TKM associated with NGO - ‘Sandesh’ that works for the differentl- abled. More than 100 ICARE Champions (TKM employees) came together to build an inventory of products to raise funds for the NGO, benefitting the differently-abled children associated with Sandesh.
As part of this activity, TKM volunteers participated in a workshop making products including: lampshades, books, photo frames, paper Mache bowls, clay pots, paper bags and many more under the guidance of the differently-abled children from the NGO. It acted as a platform for the volunteers to engage with the children from Sandesh, bringing a smile to their faces and uplifting their spirits.
‘ICARE’– an employee voluntary initiative, launched in 2017, is an effort aligned with the company’s commitment to sustained community development. This drive actively involves the employees and strives to enhance their understanding on various societal issues, contributing to address vital needs within TKM’s CSR framework. Currently, around 700 employees have been registered under TKM’s ICARE initiative.
A Prasad Kumar, ICARE Champion, participating in the cause said, "Such activities not only benefit the society but also help us become better human beings. I am delighted to spend my time to make such wonderful impact in the lives of the needy people."
Sharing his thoughts on the activity, Vikram Gulati, Country Head & Senior Vice President, External Affairs, Public Relations, CSR & Corporate Governance, TKM said, "We have always believed in putting our collaborative efforts to bring about a positive change in the society and achieve long-term sustainability. Through ICARE, we inspire our employees to get actively involved in noble causes and empower them to be the change creators in the society, helping them grow as a responsible citizen".
He added "We are happy to see the active participation of our employees as ‘ICARE Champions’ in each of the ICARE activity. We will continue to focus our efforts on issues that need our intervention and strive to make a key contribution to the society", he added.
Established in 2008, Sandesh has been working with differently-abled children, providing daycare centers, vocational training and skill development training for them. Since its inception, Sandesh has reached out to more than 200 families. Each of them has received hope and courage to face the life with dignity and smile.
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