New Delhi, January 06, 2021: Max Life has supported as many as 330 students as part of its unique initiative - ‘Protect a Smile’, under which the insurance major funds one year’s education of an underprivileged child for every death claim it settles on term insurance plans.
The initiative is being driven in partnership with ‘All India Citizens’ Alliance for Progress & Development (AICAPD), a national level NGO working towards the upliftment of children of economically and socially underprivileged people.
‘Protect a Smile’ initiative serves to help the policyholder make a difference in not just the lives of their loved ones but impact the life of an underprivileged child as well.
As per the company, since December 2019, it has supported the education of 330 underprivileged children. Upon completion of the one-year support programme, the beneficiaries enrolled at different levels are provided with certifications by AICAPD to further aid their education and employment journey. After the successful completion of first year of the initiative, the company has announced that it will continue supporting students in the year 2021 as well.
Speaking on the initiative, Aalok Bhan, Director and Chief Marketing Officer, Max Life said, "The role of life insurance is to support loved ones during the most critical moments of life. While the loss of a dear one is irreplaceable, their memory can be honored in such a way that it touches another life meaningfully. Our noble initiative ‘Protect a Smile’ aims to do just that and we’re happy to continue our efforts in that direction with AICAPD for the second year. With this initiative, we strive to protect the future of society’s underprivileged children, and make a difference by contributing to their education for a better tomorrow."
Over the years, the Company has been consistently achieving claims paid ratio of above 98% for the last 3 years. In FY 2019-20, Max Life achieved an all-time high claims-paid ratio of 99.22% in the last 5 years.
Sandeep Rajput, Director, AICAPD said, "The impact of the COVID-19 pandemic has been widely felt by the society, especially the underprivileged children who have limited access to education. Amidst this situation, it is heartening to see Max Life Insurance’s continued efforts towards providing support and education to the children in need. Through our partnership, we look forward to alleviating the hardships of the underprivileged families in our society and creating a positive impact on these children’s future."
Max Life offers comprehensive protection and long-term savings life insurance solutions, through its multichannel distribution including agency and third distribution partners.
Coinciding with the life insurer’s 21st ‘Protection Day’, the initiative underscores Max Life’s commitment towards protecting larger communities and enriching legacy of the policyholder. In May 2019, the company announced that it will dedicate 6th of every calendar month as ‘Protection Day’, aimed towards driving awareness regarding financial protection.
