Chennai, September 23, 2025: Titan Company Limited has launched a campaign titled His Hands, His Voice to honor V. Krishnamurthy, a deaf and non-verbal employee whose voluntary service as a traffic warden in Hosur has spanned 15 years. The tribute was unveiled on International Day of Sign Languages, recognizing Krishnamurthy’s contribution of more than 8,850 hours of guiding traffic, raising road safety awareness, and inspiring inclusion.
Krishnamurthy is a well-known presence at Hosur’s NH-44 junctions, managing pedestrian and vehicle crossings with hand signals and Indian Sign Language. Twice a week, he directs traffic, encourages helmet use, and promotes safety measures, impacting the community through consistent action.
Sridhar N.E., Chief Sustainability Officer, Titan Company Limited, said, “Volunteering has been deeply ingrained in Titan’s ethos for decades, and Krishnamurthy is a shining example of how service can transcend barriers. His story reflects how one individual’s determination can create a ripple effect of safety, awareness, and inclusion across an entire community. We are proud to have leaders like him in our volunteer family, whose commitment extends beyond duty into inspiring inclusion and safety at scale.”
Sirish Chandrashekar, Head of Corporate Brand, Titan Company Limited, added, “At Titan, we believe true inclusion is a value we hold dear and celebrate through stories that inspire us to be committed to the communities we serve. Krishnamurthy’s hands do more than guide traffic; they guide us all towards empathy, resilience, and civic responsibility. This film is our way of honoring him.”
Maitri Ramkumar, Sr. Creative Director – Digital, Ogilvy Bangalore, commented on the film’s message: “Krishnamurthy’s journey isn't just about overcoming a challenge; it's about the extraordinary resilience, made inspiring with profound positivity. This film celebrates that spirit. In creating this piece, Titan wins hearts by showing us just how much they value their family. We’re proud to help bring this story to life.”
Over the years, Titan’s volunteer traffic initiative has grown into a 100% volunteer-driven movement, logging more than 90,000 hours of service and benefitting over 3.5 lakh residents of Hosur.
