Titan Launches ‘Sign of You’ Campaign for IPL ISL Feed

Bengaluru, May 14, 2026: Titan Company Limited has launched “Sign of You”, an integrated campaign created exclusively for the Indian Sign Language (ISL) feed during the ongoing IPL season. The initiative brings together seven brands from the House of Titan in a collaborative storytelling format focused on accessibility and inclusion.

The campaign features seven original films linked through the journey of a recurring protagonist named Misha. The stories explore themes such as love, gratitude, acceptance, belonging, and individuality through everyday experiences. The participating brands include Titan Watches, Tanishq, Mia by Tanishq, CaratLane, Taneira, Titan Eye+, and IRTH.

According to the company, the campaign was designed specifically for the IPL ISL feed instead of being adapted from existing advertisements. The initiative was led by Titan’s Corporate Brand Team in collaboration with multiple creative agencies and production partners, including Ogilvy, Famous Innovations, Lowe Lintas, CaratLane’s in-house creative team, and Superfly Films.

Mr. Ajoy Chawla, Managing Director, Titan Company Limited, said, “At Titan, we believe that what we create must reflect the world we live in — a world of many expressions, identities, and experiences. ‘Sign of You’ is a collective expression of our values as a House of Brands. By creating original stories for the IPL’s Indian Sign Language feed, we hope to contribute to a more inclusive viewing experience while celebrating the power of human connection beyond words.”

Sirish Chandrashekar, Head - Corporate Brand, Titan Company Limited, added, “One of Titan’s enduring strengths has been the freedom to experiment and create with purpose. This campaign reflects that spirit where multiple brands and creative partners are coming together to build communication that is inclusive by design and emotionally authentic. Storytelling has always been central to how Titan builds connections, and ‘Sign of You’ extends that philosophy.”

Maitri Ramkumar, Group Creative Director, Ogilvy Bangalore, said, “With 'Sign Of You,' we set out to create a reflection of the lives of those from the hearing-impaired community, brought to life by members of the community. A huge congratulations to all the Titan brands and their agencies who joined in to breathe life into this wonderful project that spotlights strength, grace, and lives unfolding in their absolute fullness.”

The campaign concludes with a collective sign-off featuring expressions such as “Sign of Will,” “Sign of Gratitude,” and “Sign of Togetherness.” The films are currently airing during IPL matches on the ISL feed.