Gurugram, 8th July, 2026: Transport Corporation of India Limited (TCI) has announced the expansion of its flagship road safety initiative, TCI Safe Safar, to schools through a dedicated new programme — TCI Safe Safar Junior. The initiative is aimed at educating children about responsible road behaviour and fostering safer communities for the future.
As part of the launch, TCI Safe Safar Junior has rolled out #RoadSafetyHaiCoolFollowTheRule, a digital-first awareness campaign designed to make road safety education engaging, relatable and accessible for young audiences. The campaign will feature a series of creative digital content pieces, interactive learning resources and storytelling-led videos aimed at encouraging children to understand and adopt safe road practices from an early age.
Recognising the role of storytelling in shaping young minds, the campaign will make use of familiar animated characters and engaging narratives to simplify key road safety messages and drive positive behavioural change among children.
The move marks the next phase of TCI Safe Safar's journey, extending its impact from highways and communities into classrooms. Since the commencement of its school outreach, TCI Safe Safar Junior has already reached over 157 schools, conducted more than 172 awareness programmes, and engaged nearly 24,000 students along with close to 2,000 teachers across the country.
Speaking on the launch, Rajkiran Kanagala, President & Chief Business Officer – TCI Group, said, "Road safety awareness is most effective when introduced early in life. Through TCI Safe Safar Junior, we aim to empower children with the knowledge and confidence to become responsible road users. By combining education with engaging and age-appropriate content, we hope to inspire safer habits that children can carry with them for life and share within their families and communities."
Launched in 2019, TCI Safe Safar has been working to promote responsible road behaviour through awareness drives, workshops, community engagement programmes and stakeholder outreach initiatives. Over the years, the programme has travelled more than 80,000 kilometres across India and sensitised over 12 lakh individuals on critical aspects of road safety.
The introduction of TCI Safe Safar Junior reflects TCI's continued efforts to build a culture of safety by reaching future generations at an early stage. Through school engagements, awareness sessions, digital content and community participation, the programme aims to make road safety an integral part of children's everyday learning.
The #RoadSafetyHaiCoolFollowTheRule campaign is being positioned as the beginning of a larger movement to encourage safer road behaviour among young citizens. TCI has stated that additional awareness initiatives, school engagement programmes and educational content will be rolled out in the coming months to further strengthen the reach and impact of the programme.
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