New Delhi, September 13, 2025: Technology and Action for Rural Advancement (TARA), the social enterprise of the Development Alternatives Group, hosted a seminar on eco-friendly brick solutions — Good Bricks — at its headquarters in New Delhi. The event was organised in collaboration with InnoCSR (South Korea), Korea Energy Agency, and Reserve Carbon to advance discussions on sustainable construction materials in India.
The session was inaugurated by Shrashtant Patara, CEO, Development Alternatives, who reflected on the organisation’s four-decade-long commitment to alternate building materials and its pioneering role in sustainable construction technologies in India. He noted that the partnership with InnoCSR builds on Development Alternatives’ legacy of eco-material innovation and offers a pathway to reduce the construction sector’s carbon footprint at scale.
“Development Alternatives Group has always championed eco-friendly building materials, right from our inception. Our collaboration with InnoCSR and partners is an important step towards transforming India’s construction sector. Good Bricks not only reduce emissions but also open doors for sustainable enterprises and livelihoods across the country,” said Patara.
Sam Yoonsuk Lee, Founder and CEO of InnoCSR, introduced the Good Bricks System (GBS), a non-fired, low-carbon brick manufacturing technology that eliminates the use of coal, reduces air pollution, and delivers durable, cost-effective solutions. He highlighted that each Good Brick manufactured can cut approximately 550 grams of CO₂ emissions compared to traditional fired bricks.
“Our alliance with TARA is about more than technology—it is about creating systemic change. The Good Bricks System eliminates fossil fuel use, ensures top-quality construction, a profitable solution for manufacturers and contributes to a cleaner environment. Together, we are building the foundation for a sustainable future in India and beyond,” said Lee.
The seminar gathered stakeholders from enterprises, academia, and civil society, including Mahila Housing Trust, Varaha ClimateAg, Vision EIS Consulting, Xynteo, Greentech Knowledge Solutions, and Forrester Research, among others. Participants shared insights on technology adoption, market readiness, and collaborative opportunities for scaling eco-friendly construction practices.
As India advances towards its 2070 net-zero emissions target, the seminar reinforced the importance of collective action to promote low-carbon construction technologies. The partnership between TARA, InnoCSR, and allied organisations was highlighted as a critical step in reducing emissions from one of India’s largest industrial sectors while creating pathways for sustainable growth and resilient communities.
