New Delhi, November 19, 2025: PepsiCo India organised the second edition of its agri-focused recognition platform, Voices of Harvest 2025, honouring ten farmers and farmer groups from six states for their contributions to sustainable agriculture, innovation, and community impact. The event brought together over 300 farmers, agri innovators, policymakers, and sector experts.
The awards were presented in the presence of Chief Guest Shri Shivraj Singh Chouhan, Hon’ble Union Minister of Agriculture and Farmers Welfare. Addressing participants, he said, “For us, farmers are not just annadata, but jeevandata, the very source of our nation’s strength. Under the leadership of Hon’ble Prime Minister Shri Narendra Modi, we are committed to ensuring food security, raising productivity, improving soil health, and securing farmers’ income.” He added that India must pursue sustainable farming practices while supporting rural livelihoods.
Ten awardees were selected from more than 200 nominations nationwide across categories such as digital agriculture, farm resilience, regenerative farming, entrepreneurship, and community impact. Winners included farmers and producer organisations from Rajasthan, West Bengal, Chhattisgarh, Madhya Pradesh, Gujarat, and Tamil Nadu.
Jagrut Kotecha, CEO, PepsiCo India and South Asia, said, “Today we celebrate the backbone of our country, our farmers. The Voices of Harvest Awards 2025 is a platform to recognize them and show the world what they are capable of. As an agri-first company, working with more than 27,000 farmers in India, it is encouraging to hear the success stories about agricultural communities adopting technology and regenerative practices.”
The jury panel comprised experts from leading agricultural and research institutions, including the Indian Council of Agricultural Research (ICAR), International Rice Research Institute (IRRI), and Sattva Consulting, among others. Grant Thornton Bharat served as the independent validation partner.
Speaking about the collaborative nature of the program, Gary Foote, CIO of the MoneyGram Haas F1 Team, noted the value of open-source innovation and its potential for global application across industries.
The event also featured panel discussions on agri-entrepreneurship, women’s leadership in farming, and climate-resilient agriculture. Participants discussed the importance of technology adoption, regional solutions, and community participation in building a future-ready agricultural ecosystem.
PepsiCo India launched the Voices of Harvest Awards in line with its Partnership of Progress philosophy and ongoing initiatives to strengthen its engagement with farming communities across the country.
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