Jodhpur, July 06, 2026: Marwari Catalysts Group has announced plans to build Elara Healthcare as a scalable and affordable mother and child care platform, with IVF and infertility services forming an important vertical within its wider healthcare offering. The initiative is being developed under the Group's Venture Studio Model and aims to take organised healthcare services closer to women, mothers, children and families beyond major metropolitan cities.
Moving beyond an IVF-focused approach, Elara Healthcare is being designed as an integrated ecosystem covering women's wellness, fertility and infertility care, pregnancy support, mother and child health, nutrition guidance, preventive care, wellness programmes and patient education. While IVF and infertility services will remain a core vertical, the broader focus will be on complete care for women, mothers and children.
As part of its future roadmap, the Group plans to expand Elara Healthcare across Rajasthan, Haryana, Punjab and Himachal Pradesh, followed by proposed international opportunities in Africa and the Gulf. The expansion will be executed in phases through collaborations with hospitals, healthcare professionals, wellness partners, doctors and strategic institutions. The platform will focus particularly on Tier-II and Tier-III cities, where access to organised mother and child healthcare, fertility care and women's wellness services remains limited.
To strengthen its ecosystem, Elara Healthcare has signed MoUs with Nuskha Kitchen and Hobfit for support in women's health, mother and child wellness, yoga, exercise, nutrition and diet.
Speaking about the vision, Sushil Sharma, Founder & CEO of Marwari Catalysts Group, Executive Director, BRICS CCI, Convenor, ESC Rajasthan Chapter and Co-Chair Startup Vertical, Rotary District 3053 (2026–27), said, "Marwari Catalysts has always believed that impactful and globally scalable businesses can emerge from Tier-II and Tier-III India. Through Elara Healthcare, we are building a future-ready mother and child care platform that will include fertility, IVF and infertility care as part of a much larger healthcare vision. Our focus is to create an affordable, trusted and standardized healthcare brand for women, mothers, children and families. Rajasthan will be a key starting market, and we plan to expand across Haryana, Punjab, Himachal and, in the future, explore Africa and Gulf and BRICS Countries as international opportunities."
Dr. Renu Sharma, Founder & Director of Elara Healthcare, said, "During my years of working in fertility and women's healthcare, I realised that families in smaller cities need much more than only IVF treatment. They need guidance, ethical medical care, emotional support, nutrition, wellness, preventive care and reliable mother and child healthcare services closer to home. Elara Healthcare is being designed with this broader vision. IVF and infertility services will remain an important part of our work, but our larger focus will be on complete women, mother and child care."
Gajendra Singh, Director of Elara Healthcare, said, "Healthcare expansion requires strong systems, quality assurance and operational excellence. Elara Healthcare will be built on standardized processes, technology-enabled monitoring, patient-centric services and transparent governance. Our aim is to create a trusted network that supports women, mothers, children and families through every stage of care."
The initiative adds to Marwari Catalysts Group's healthcare portfolio, which already includes Sarathi Healthcare, Nuskha Kitchen and One Dose, further reinforcing its ambition to build an Indian healthcare brand with global relevance.
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