Mumbai, March 22, 2025: On World Water Day, Marico Limited announced that its water stewardship initiative, Jalashay, has created over 400 crore litres of water conservation potential across villages in Maharashtra, Tamil Nadu, and Gujarat by the end of FY25. The initiative aims to enhance water availability, promote sustainable agricultural practices, and strengthen community resilience.
As part of the programme, Marico has constructed more than 1,200 water harvesting structures and implemented micro-irrigation systems across 230 acres. Key interventions under Jalashay include rainwater harvesting in Jalgaon, rooftop rainwater harvesting and greywater treatment in Pondicherry, and water retention projects in Dahod, an aspirational district under the Government of India’s development initiative.
Marico has collaborated with ACWADAM, a groundwater research organization, to adopt scientific methods for effective water management. The initiative also promotes crop diversification to reduce dependence on water-intensive farming and trains farmers on water budgeting, hydrogeology, and sustainable irrigation techniques.
Commenting on the initiative, Amit Bhasin, Chief Legal Officer, Group General Counsel, and Secretary of the CSR Committee, Marico Limited, said, “We are committed to embedding water stewardship into our business strategy, recognizing the critical role it plays in ensuring a sustainable future. Our Jalashay programme is designed to address the complex water challenges faced by our communities, and we are proud of the progress we have made so far. Taking this a step forward, we will continue to collaborate with stakeholders to drive meaningful impact and create water availability for all.”
Under the Jalashay Jal Samrudhi project, the initiative has improved agricultural productivity through assured irrigation, reduced dependency on erratic monsoons, and contributed to soil health by minimizing erosion. The programme aligns with Sustainable Development Goals (SDGs), including SDG 6 (Clean Water and Sanitation), SDG 9 (Industry, Innovation, and Infrastructure), and SDG 12 (Responsible Consumption and Production).
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