Mahindra Announces 12th Edition of Saarthi Abhiyaan, Extends 1,000 New Scholarships to Truck Drivers’ Daughters

New Delhi, January 13, 2026: Mahindra & Mahindra Ltd. has announced the 12th edition of its flagship CSR initiative, Mahindra Saarthi Abhiyaan, continuing its long-standing effort to support the education of truck drivers’ daughters across India. The latest edition will award 1,000 scholarships of ₹10,000 each to eligible students who have passed Class 10 and are pursuing further education.

Since its launch in 2014, the programme has disbursed 11,029 scholarships worth over ₹11 crore, making it one of the most sustained education-focused CSR initiatives in the commercial vehicle sector. The scholarships are open to daughters of truck drivers irrespective of the truck brand driven or owned by their fathers

The Saarthi Abhiyaan is designed to recognise the efforts of truck drivers who prioritise their daughters’ education and to encourage continued learning beyond secondary school. Selection for the 12th edition will be carried out through outreach programmes across more than 75 transport hubs nationwide, following a transparent and independent process. The selected students will receive the scholarship amount through direct bank transfer along with a certificate of recognition. Felicitation ceremonies are scheduled to be held between February and March 2026 at select locations.

Vinod Sahay, President – Trucks, Buses & Construction Equipment and Member of the Group Executive Board, said, “Through Mahindra Saarthi Abhiyaan, we are not just providing scholarships but opening doors to a brighter future for girls and instilling hope in young hearts. By investing in their future, we are cultivating a generation of empowered women who will contribute significantly to our communities and the economy at large.”

Dr. Venkat Srinivas, Business Head – Trucks, Buses & Construction Equipment, Mahindra Group, added, “Our sustained commitment through the Mahindra Saarthi Abhiyaan not only uplifts the daughters of truck drivers, but also fosters a culture of new opportunities and motivation. Through this initiative, we wish to remain steadfast in our commitment to investing in their futures, and developing a stronger, more equitable society where every girl can aspire to fulfil her potential and become the leaders of tomorrow.”

With the launch of its 12th edition, Mahindra Saarthi Abhiyaan continues to reinforce Mahindra’s focus on inclusive growth, education, and social equity, while recognising the critical role played by the trucking community in India’s economy.