New Delhi, March 11, 2024: Indian energy solutions company Luminous Power Technologies has launched a digital film as part of its ongoing #WomenInEnergy campaign which aims to bridge the gender gap in the energy sector and challenge societal biases.
The film, narrated from a child's perspective, tackles stereotypes associated with household chores. It showcases a young boy initially observing his mother doing chores on the terrace, before revealing her as a solar technician trained under Luminous' program. The film challenges the audience to rethink preconceived notions of gender roles.
Luminous' #WomenInEnergy campaign is in its second year. Beyond the film, the company's CSR project "Solar PV Installation Training" actively works to bridge the gap by upskilling both men and women across India to become solar technicians. This NSDC-certified course provides job and entrepreneurial opportunities in the renewable energy sector. The project is currently active in the states of Himachal Pradesh, Odisha, Karnataka, Jammu, Haryana, Maharashtra, and Sikkim
Speaking on the message of the film, Neelima Burra, Chief Strategy Transformation and Marketing officer, Luminous Power Technologies said, “We as a society have come a long way and moved the needle for women in certain professions, but there is still a lot to be addressed. Our film highlights the need to shift the mindset towards gender-neutral roles and provide equal opportunities to all. The energy sector and technician jobs are often seen as male-dominated, even though women possess all the necessary qualifications to enter the industry. This film will appeal to viewers to introspect and change their perceptions. We need to harness the talent of women to accelerate the country’s efforts towards energy transition and push the adoption of solar PV rooftops. Our campaign #WomenInEnergy aims to transform the mindset and make roles like solar technicians a viable and attractive career option for women.”
Shikha Gupta, Chief Human Resource Officer, Luminous Power Technologies said, “Our goal with this film is to encourage viewers to consider traditionally male-dominated career roles, such as solar technician, as a safe and growth-oriented space for women as well. This film delivers a well-rounded message on the crucial role of family support that serves as the foundation for empowering women in unconventional roles. Bridging the prevalent gender gap will become a reality when the mindsets change, and each family member takes on a share of household responsibilities.”
The campaign has been created by Grey Group India. Ms. Anusha Shetty, Chairperson and Group CEO, Grey Group India, said, “Empowering women isn't just about breaking stereotypes; it's about harnessing their potential to illuminate our world with innovation and inclusivity. Through initiatives like #WomenInEnergy, we not only challenge biases but also ignite a brighter future for generations to come."
Internally, Luminous Power Technologies is also celebrating International Women's Day with discussions between women in leadership roles and employees to discuss challenges and opportunities for growth within the company.
