New Delhi, April 6, 2024: Home design brand Life n Colors has offset 45 tons of CO2 emissions during 2023-24, setting a new benchmark for the home decor sector.
Life n Colors has used carbon credits from a solar project in Karnataka that is accredited from VERRA as a Carbon Offset project. VERRA is a distinguished non-profit organization that sets standards in environmental and social markets. Remarkably, the brand's carbon offsetting initiatives exceed 200% of its carbon footprint, with ongoing support from the Solar Power Plant Project.
Ashutosh Pandey, Co-founder of Life n Colors, said "We are thrilled to lead the way in the home decor industry by prioritizing environmental responsibility. Our commitment to carbon neutrality reflects our core values and ethos, driving us to minimize our environmental impact while providing beautiful and sustainable home decor solutions."
In addition to offsetting emissions through verified carbon credit projects, Life n Colors is embarking on a customer education campaign in 2024 to raise awareness about carbon footprints and give them an opportunity to join its sustainability journey.
"Reducing carbon emissions is just one aspect of our broader environmental sustainability goals. We are dedicated to minimizing material usage, promoting safe waste disposal practices, and prioritizing eco-friendly materials throughout our operations," Ashutosh said.
According to a study, approximately 40% of global carbon emissions are attributed to the built environment; that includes our interiors and the furnishings within them.
Committing to sustainability, Life n Colors will be offsetting more emissions than its operations in the coming future, in its effort to combat climate change. This will also exceed industry standards and align with global business leaders' practices such as the likes of Google, Microsoft, and Apple.
Launched in 2013, Life n Colors is a home design brand, specialising in wallpapers and soft furnishing. From 5-star hotels to celebrity homes, wallpapers by Life n Colors are present in over 15 countries, with exquisite offerings ranging from Indian art to European styles and more.
