New Delhi, September 21, 2020: After successfully helping around 12,000 farmers in Madhya Pradesh, Kellogg has expanded its partnership with TechnoServe to help UP farmers to improve their livelihood.
The program is one of Kellogg Company’s endeavours to nurture the planet under its ‘Better Days’ initiative and is an extension of a partnership with TechnoServe which began in 2015.
Under the programme in Uttar Pradesh, Kellogg Company and TechnoServe will work on economic empowerment of smallholder wheat farmers in five districts of Uttar Pradesh. The program will help farmers to improve crop productivity, access better markets and help bolster farmer livelihoods. The project will be implemented with a membership base of at least 10,000 farmers.
As of 2019, Kellogg has supported 32,605 smallholder farmers across the globe, including 16,945 smallholders in India, surpassing its Global Sustainability Commitments to support 15,000 smallholders by the end of 2020. Kellogg has so far supported programs reaching more than 433,000 farmers of all scales globally.
Speaking on the initiative, Amy Senter, Chief Sustainability Officer, Kellogg Company said, "India has approximately 126 million smallholder farmers, accounting for 86% of total operational holdings in the country. However, they have limited access to important resources which has a cascading effect on their livelihoods. We believe it is important to help people and communities grow. Our partnership cantered on improving the livelihood of smallholder farmers in India contributes to our Better Days commitment to support 1 million farmers globally by the end of 2030."
Commenting on the partnership, Punit Gupta, Country Director, TechnoServe India said, "The COVID-19-induced slowdown has impacted smallholder farmer economics severely, and is expected to lower farmer household incomes by an average of over 30% across India. From a geographical perspective, Uttar Pradesh is among the states expected to experience the greatest value loss, due to their projected value decline and significant contribution to India’s total agricultural output value. Working with farmers to improve crop productivity and helping them access better markets will play a significant role in bolstering farmer livelihoods."
With this program, Kellogg Company and TechnoServe aim for successful results, similar to the ‘Climate Smart Agriculture initiative in Madhya Pradesh’ which kickstarted in 2015 and helped 12,000+ farmers, in corn, wheat, soy and legume-growing regions, to adopt profitable, environmentally friendly, and easily accessible techniques to improve yields, crop quality, and resilience to climate threats. Participating farmers witnessed a 20% increase in income while families have also learned how to develop personal kitchen gardens, which improve nutrition and reduce food expenditures. The average household with a garden now consumes vegetables daily, while their spending on vegetables has decreased by nearly 75%. The expanded partnership between Kellogg and TechnoServe aims to deliver stronger impact on the lives and livelihoods of the 10,000 farmers in Uttar Pradesh.
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