ITC launches "Bounce of Joy" CSR initiative in collaboration with UP Education Department and STAIRS Foundation

Noida, January 18, 2024: ITC, in partnership with the UP Education Department and STAIRS Foundation, has launched the CSR initiative "Bounce of Joy," focusing on nurturing the talents of young football enthusiasts. The program aims to foster holistic development through sports.

Gautam Buddh Nagar's District Magistrate, Sri Manish Kumar Verma, inaugurated the program alongside the District Inspector of Schools (DIOS) Sri Dharmvir Singh and BSA Sri Rahul Panwar, emphasizing the collaborative effort between governmental bodies and STAIRS Foundation.

The program's inaugural phase commenced with a successful online training session, engaging over 100 Physical Education teachers selected from diverse schools. These educators underwent intensive training to understand the unique needs of children, empowering them to excel in football and develop into well-rounded individuals.

Certificates of recognition were presented to the Physical Education teachers, acknowledging their contributions to the program. This recognition ensures effective guidance and mentoring for young talents in their respective schools.

Senior IAS Dr. D Bhalla (Retd), currently serving as Advisor to the Chief Minister of Nagaland, also attended the occasion, expressing satisfaction with the initiative and blessing the children.

The pilot phase of the "Bounce of Joy" program aims to impact one lakh children through 100 Government schools in Uttar Pradesh, extending its reach and impact.

Speaking at the event, Mr. Manish Kumar Verma (IAS), District Magistrate, Gautam Buddh Nagar Noida (U.P.), said, "The 'Bounce of Joy' program is a commendable initiative to unlock the potential of our youth through sports. Witnessing such targeted efforts positively impacting our young generation is heartening. I am very happy with such CSR initiatives for GB Nagar and would give personal attention and support to this as well as any such initiative for the youth and the sports.”

 Chief Operating Officer of Biscuits & Cakes Cluster at ITC Ltd, Mr Ali Harris Shere, stated, “Together with the state government of UP, we aspire to create a positive impact on the lives of aspiring young footballers and foster a culture of fitness and sportsmanship."

Mr. Siddhartha Upadhyay, President of STAIRS Foundation, emphasised the program's core objective, remarking, "We believe in the transformative power of sports, and the 'Bounce of Joy' program epitomises that belief. By empowering PE teachers, our aim is to catalyse a ripple effect that positively influences countless young lives."

As the program unfolds, ITC Sunfeast and STAIRS Foundation remain committed to shaping skilled footballers and responsible citizens. The "Bounce of Joy" program exemplifies their dedication to shaping a brighter future through sports.