New Delhi, June 9, 2025: As part of its World Ocean Day 2025 efforts, ibis India organized a nationwide coastal clean-up initiative across ten of its hotels located in Mumbai, Chennai, Goa, and Kochi. The activity was conducted in collaboration with local non-governmental organisations (NGOs), bringing together over 600 volunteers who collected more than 500 kilograms of waste in a single day.
The clean-up drive was part of efforts to raise awareness about marine pollution and support the global theme for World Ocean Day 2025, “Wonder: Sustaining What Sustains Us.” With several ibis hotels situated near coastal areas, the brand undertook this initiative to contribute directly to the protection of marine ecosystems.
“At ibis, sustainability is not just an initiative; it is part of our brand DNA,” said Tejus Jose, Director of Operations, ibis and ibis Styles India. “This clean-up drive was about more than removing waste; it was a meaningful step towards preserving marine life and inspiring conversations that lead to lasting change. We believe hospitality can and should make a difference.”
As part of the campaign, ibis hotels also conducted public awareness sessions on marine pollution and organized interactive activities with school children, fishermen, and tourists to promote environmental responsibility and encourage long-term behavioural change.