Mysuru | October 14, 2026: Hindustan Coca-Cola Beverages (HCCB), in collaboration with Mysuru City Corporation (MCC) and implementation partner Sangam Pratishthan, has launched the ‘Used PET Bottle-Free Mysuru Dasara 2026’ drive under its GreenSweep initiative to promote responsible collection and recycling of used plastic bottles during the festival.

The initiative was inaugurated in the presence of Smt. B.N. Veena, K.A.S., Additional Commissioner, Mysuru City Corporation (MCC), along with volunteers, local artists, Safai Sathis, community members and visitors.

Now in its third year, the GreenSweep initiative focuses on collecting used polyethylene terephthalate (PET) bottles through designated collection points, segregation activities, volunteer engagement and public awareness. Two collection centres have been set up at Chamundi Hills and the Aahara Mela Grounds, with more than 30 volunteers and Safai Sathis deployed at key festival locations.

Collected bottles will be directed to authorised recycling channels for material recovery. The initiative also uses Beedi Nataka, a traditional Karnataka street theatre format, to raise awareness among festival-goers. Local artists perform interactive shows in Kannada to encourage visitors to use designated collection points.

Smt. B.N. Veena, K.A.S., Additional Commissioner, Mysuru City Corporation (MCC), said, “Mysuru Dasara is one of Karnataka's most significant cultural celebrations, bringing together lakhs of residents, pilgrims, and tourists every year. Managing public spaces during an event of this scale requires collective participation from all stakeholders. Through this initiative, we are encouraging visitors to adopt responsible used PET bottle collection practices and make use of the designated collection points at key festival venues. We appreciate the partnership of Hindustan Coca-Cola Beverages, Sangam Pratishthan, volunteers, and Safai Sathis in supporting this effort.”

Himanshu Sekhar Priyadarshi, Chief Public Affairs, Communications & Sustainability Officer, HCCB, said, "Mysuru Dasara is a celebration of Karnataka's rich cultural heritage and community spirit, and we are proud to support it in our home state. Through GreenSweep, we aim to make responsible used PET bottle collection easy, accessible, and visible for every visitor through dedicated collection points, trained volunteers and Safai Sathis, and Beedi Nataka performances in Kannada. By encouraging every used PET bottle to be collected and channelled for recycling, we hope to drive greater awareness and participation in circular economy practices and responsible post-consumer packaging management. We thank the Mysuru City Corporation, Sangam Pratishthan, volunteers, and artists for their partnership in bringing this collective effort to life."

Komal Ghag Nadar, Founder, Sangam Pratishthan, said, "Mysuru Dasara brings together families, pilgrims, and tourists from across Karnataka and beyond, making it an ideal platform to encourage responsible used PET bottle collection. We are grateful to the Mysuru City Corporation for their support, and to Hindustan Coca-Cola Beverages for entrusting us with the opportunity to implement this initiative on the ground."

HCCB is headquartered in Bengaluru and operates two manufacturing facilities in Karnataka, including a plant in the Bidadi Industrial Area. Through its Project SHINE community partnership programme, the company also supports initiatives related to health and hygiene awareness, waste management, access to safe drinking water, and skill development for women and youth.