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Godrej Enterprises Group Champions Plastic Negative Future 

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New Delhi, June 5, 2025: Godrej Enterprises Group has reaffirmed its commitment to environmental stewardship by highlighting its achievements in plastic waste management and sustainable manufacturing practices. As one of the plastic negative companies in India, GEG has been recycling plastic equivalent to the packaging quantity used in its sale of products since 2018.

GEG’s EPR (Extended Producer Responsibility) programme has expanded significantly, growing its impact from 4 states to 31 states in just 6 years of implementation. This initiative directly supports the Indian government’s ban on single-use plastics, implemented in 2022. In fact, all designated single-use plastic items at GEG have been eliminated from use since as early as 2018.

Aligning with the theme of World Environment Day 2025 ‘Ending Plastic Pollution’, GEG’s comprehensive efforts showcase how businesses can lead charge in environment-positive approaches. 

“Plastic pollution has emerged as a global crisis that is affecting our planet and combating it demands urgent, collective action. At Godrej Enterprises Group, we pride ourselves on weaving environmental protection into the fabric of our business. Our achievement of the plastic negative status reflects our commitment towards creating a sustainable future. This World Environment Day, we are not just reflecting on the progress made so far. We are also actively accelerating our efforts to create more scalable solutions that can be adopted industry-wide and take bold decisions that can showcase measurable impact,” said Tejashree Joshi, Head, Environment Sustainability, Godrej Enterprises Group.

As opposed to the conventional 3R process, which is Reduce – Reuse – Recycle, GEG follows a 5R process which is Redesign – Reduce – Reuse – Recycle – Recovery. This process allows the promotion of a circular economy for plastics, where it is valued as a commodity, and does not contribute to pollution.  Further, GEG has been associated with India Plastics Pact (a joint initiative between CII and WWF India) as a founding member since 2021, setting ambitious targets to promote a circular economy for plastics. The targets include 100% of plastic packaging to be reusable or recyclable, 50% to be effectively recycled and 25% of the average recycled content across all plastic packaging.

An example of this ambition in action is Godrej Locking Solutions & Systems, a business unit of GEG, which uses multi-ply corrugated board as an insert instead of plastic in packaging. 

Looking ahead, GEG plans to systematically phase out the use of thermocol by 2023 and introduce recycled content up to 30% in its plastic product packaging. Its recycling programme is also being scaled to cover both pre and post-consumer plastic waste generated within and beyond the fence, aiming to recycle an estimated 25000 MT of plastic over the next eight years.

As a registered ‘brand owner’ with the Central Pollution Control Board (CPCB) under the Plastic Waste Management Rules 2016, GEG works with Waste Management Agencies (WMAs) across India to offset the amount of plastic packaging material that has been released into the market by virtue of the sale of its products. Parallelly, the company also prioritises substituting non-recyclable plastic material with recyclable type.

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