Global initiative by adidas to raise awareness on sustainability through sport by harnessing collective sporting activities

New Delhi, May 25, 2023. A new global initiative has been unveiled by adidas that will harness the collective activity of sporting communities across the world. The initiative- Move For The Planet- will encourage people to turn activity into action by associating it with a larger cause.

adidas has pledged to donate €1 to Common Goal for every 10 minutes of activity logged across 34 sports in the adidas Running app between June 1 and June 12. The sports major will donate up to €1.5m through this initiative. The contributions will support projects around the globe that educate and engage communities on sustainability through sport. 

Ashley Czarnowski, Senior Director, Global Purpose Marketing at adidas, said, “Move For The Planet is an opportunity to harness the world’s love of sport to support some of the communities that need it most. The impact of the climate crisis is being felt more severely in some places than others, however, the one thing that unites us all is our love for sport. So, in between 1 June and 12 June, we’re encouraging our global sporting community to join the movement and move for the places we play – it doesn’t matter how we move, just that we move to make a difference.”

Common Goal will direct contributions raised by Move For The Planet to projects in countries including Colombia, Greece, South Africa and Pakistan. Whether it’s renewing a community’s sports pitch using recycled materials or providing training on how to reduce plastic waste in sports facilities, the varied programs that have been selected focus on some of the places most impacted by the effects of climate change. 

Move For The Planet is part of adidas’ wider sustainability initiatives as the company continues its mission to make what’s best for the athlete better for the planet.

To know more about the movement, visit adidas.com/movefortheplanet