Elitecon International Launches Sustainable Agriculture Initiative with ICAR-NIRCA to Empower Farmers

New Delhi, March 24, 2026: Elitecon International Ltd, a diversified FMCG enterprise, has expanded its Corporate Social Responsibility (CSR) efforts with the launch of a new initiative titled “Empowering Farmers through Smart & Sustainable Agriculture.” The programme focuses on promoting sustainable farming practices and rural development in tobacco-growing regions of Andhra Pradesh.

The initiative aims to address key challenges in conventional tobacco farming, including excessive water usage, high energy consumption, and inefficient use of agricultural inputs. By introducing precision agriculture techniques, the programme is expected to deliver measurable improvements such as a 60–65% reduction in irrigation water usage, up to 45% lower energy consumption, and nearly 15% increase in crop productivity.

According to the company, these efficiencies could potentially enhance farmer income by approximately ₹1.4 lakh per hectare per season.

The initiative incorporates advanced technologies such as sensor-based irrigation systems, automated fertigation, IoT-enabled farm monitoring, and drone-assisted crop protection. It is being implemented in collaboration with ICAR - National Institute for Research on Commercial Agriculture (ICAR-NIRCA), which is providing technical expertise, field demonstrations, and farmer training.

As part of the programme, farmers are receiving hands-on training and exposure to modern agricultural practices, including precision irrigation and advanced crop protection methods, to support wider adoption and long-term sustainability.

Commenting on the development, Mr. Vipin Sharma, Executive Director, Elitecon International Ltd, said, "At Elitecon International, sustainability is embedded in our growth strategy. Through this initiative, we aim to create long-term value by empowering farming communities with practical, technology-driven solutions that improve efficiency, productivity, and income outcomes."

The initiative is part of Elitecon International’s broader CSR roadmap, which focuses on climate-resilient agriculture, resource optimisation, and rural empowerment. The company also continues to integrate environmental responsibility into its operations through responsible sourcing and energy-efficient processes, supported by a governance-led CSR framework aimed at ensuring transparency and scalability.