boAt collaborates with Snehadhara Foundation to promote social inclusion through the Arts

New Delhi, May 02, 2023. Leading Indian audio wearable brand boAt is collaborating with Snehadhara Foundation for the ‘Arts Practices for Inclusion’ Program (API). API is a unique course which is designed around fostering social inclusing through therapeutic practices and arts like visual arts, drama, music, movement, and play.

With #DoWhatFloatsYourboAt as a philosophy boAt is committed to nation-building, believes in identifying and supporting the youth who are self-aware, ambitious, and who aren't afraid to challenge the norm in their pursuit of passion. The API programme supported by boAt is aimed to create a community and ecosystem to bring about inclusion for special needs and vulnerable groups with the help of multi-art forms.

It focuses on training special educators who will redefine learning, inclusion, empowerment, development, and will impact the lives of thousands of children. These trainers will be working with marginalized groups and populations, including children with special needs, senior citizens, children of sex workers, children within paediatric palliative care centres, government schools, amongst others.

Snehadhara Foundation, which started as a small attempt at creating learning spaces for varied learners in 2012 has today worked with over 7500 plus children and adults through direct interventions, 75,000 children and adults through indirect interventions and trained over 2200 professionals across 500 organisations in 8 countries.

Commenting on the collaboration, Aman Gupta, Co-Founder & CMO, boAt said “We've always supported and encouraged the go-doers, and the change makers. We are happy to support Snehadhara Foundation to further greater inclusion of children with special needs and vulnerable groups through specially designed art & music programs. We will continue to support similar NGOs to bridge the gap by becoming true enablers of passion and encouraging them to #DoWhatFloatsYourboAt.”

A representative of Snehadhara Foundation, said, “We are pleased to receive support from boAt in our journey to transform communities for inclusion. We aim to sensitise 10,000 beneficiaries and work with over 1200 direct beneficiaries, through trained individuals, towards vulnerable groups thereby creating an environment of inclusion with this project”.