Balrampur Chini Mills organises Farmers Prosperity Fair, introduces farmers to latest technological advancements

New Delhi, October 19, 2023: Balrampur Chini Mills Limited (BCML), an integrated sugar company and a supplier of ethanol in India, recently hosted “Kisan Samriddhi Mela” (Farmers Prosperity Fair) at its Mankapur unit. The event aimed at educating sugarcane growers on the latest agricultural machinery and their usage alongside the implementation of best agricultural practices. Companies like Mahindra & Mahindra, Wiptech Peripherals Pvt. Ltd. Rajkot, Dhanuka Agritech Ltd., Orogonext Life Sciences, Crystral Crop Protection Pvt. Ltd., NATCO Crop Health Science, etc. displayed their products at the stalls in the presence of around 1000 farmers.

Trained officials from various farm equipment manufacturing companies showcased live demonstrations on the usage of modern farming machinery while those manufacturing pesticides also demonstrated the effective usage of pesticides to protect the crop from diseases.

The event was attended by IAS Neha Sharma, District Magistrate, Gonda, who was welcomed by Avantika Saraogi, Promoter & Business Lead: New Initiatives BCML, and Neeraj Bansal, Chief General Manager, BCML Mankapur unit.

All the dignitaries shared case studies with the farmers to inspire them with the latest farming techniques. Moreover, farmers were felicitated with awards & gratification, who adopted modern agricultural practices and farm mechanisation to achieve notable results.

Avantika Saraogi, Promoter & Business Lead–New Initiatives BCML shared, “The welfare of farmers is the cornerstone of our organization's mission. The Kisan Samriddhi Mela (Farmers Prosperity Fair) held at our Mankapur Unit was conceived with the primary goal of enlightening farmers about the latest advancements in sugarcane cultivation. It also aimed to gratify those farmers who have demonstrated commendable efforts in embracing modern agricultural practices and reaped substantial benefits. Our objective was to offer valuable insights to the farming community through live demonstrations conducted by experts from leading technological partners, who enthusiastically participated in this event, enlightening farmers about the myriad advantages of employing state-of-the-art agricultural equipment.”

Neeraj Bansal, Chief General Manager, BCML Mankapur unit, thanked all partners for supportingits endeavour to align the growers’ community with the world of technological advancements. He added, “Our hard-working grower’s community is the backbone of our sector. Our initiatives are dedicated to bringing a qualitative transformation in their lives, a pivotal step towards shaping a brighter future for India.”

This event organized by BCML aimed to bring the growers’ community closer to the world of evolving technological advancements.