Mumbai, Mar 17, 2025: Bajaj Electricals Foundation, the CSR arm of Bajaj Electricals, is taking steps to empower women artisans and drive positive environmental change through innovative initiatives that promote financial independence and sustainability.
One such initiative is the development of a digital platform that provides rural women artisans with access to wider markets, enabling them to showcase and sell handcrafted products made from upcycled plastic waste. This platform is set to benefit over 400 women artisans in Kutch, Gujarat, helping them achieve greater financial stability while embracing eco-conscious practices.
At the same time, the foundation is championing an upcycling initiative in Pune, where around 25 women from low-income backgrounds are learning traditional charkha and handloom techniques to weave discarded plastic into beautiful, handcrafted products. By partnering with organisations that ethically source plastic waste from rag-picker communities, this initiative not only fosters skill development but also contributes to a cleaner environment.
Pooja Bajaj, Executive Director – CSR, Bajaj Electricals, shared her perspective on the impact of these initiatives, “At Bajaj Electricals Foundation, we are deeply committed to building a sustainable future by empowering women with the tools they need to thrive and gain financial independence. Through initiatives like the digital platform and upcycling projects, we are not just fostering entrepreneurship but also addressing environmental concerns in a meaningful way. This Women's Day, we celebrate the strength, resilience, and creativity of women artisans who are redefining economic independence while preserving traditional craftsmanship."
Bajaj Electricals Foundation aims to expand these efforts, ensuring more women have the opportunities, resources, and support to build a brighter, self-reliant future.
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