AUM Premium to Introduce Paper-Based Bottles as Part of Sustainable Packaging Initiative

Gurugram, July 22, 2026: AUM Premium, an affirmation-led natural Himalayan spring water brand, has announced plans to introduce paper-based bottles by the end of 2026 as part of its efforts to reduce plastic usage and promote sustainable packaging.

According to the company, the new packaging has been conceptualised using responsibly sourced paper combined with a food-grade barrier to minimise the use of conventional plastic while maintaining product quality. The lightweight design is also expected to improve transportation efficiency and reduce the environmental impact associated with packaging and distribution.

Alongside the new packaging initiative, AUM Premium has partnered with Scrapbuddy, a Delhi-based waste management and recycling startup, to introduce a recycling programme for used bottles. The collaboration aims to encourage responsible disposal of packaging waste and contribute to a more circular packaging system.

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The company said the initiative is part of its broader strategy to explore packaging solutions that combine functionality, consumer convenience and environmental responsibility while responding to growing demand for sustainable alternatives.

Speaking about the initiative, Jagriti Motwani, Founder & CEO, AUM Premium, said, "Water is a product people consume every day, but the conversation around it has largely remained limited to purity and price. Packaging deserves equal attention. Our objective is to reduce unnecessary plastic wherever possible without compromising product quality. The paper-based bottle is one step in that direction, and we will continue exploring better alternatives as the technology evolves."

AUM Premium said it plans to continue rethinking different aspects of its consumer experience, including its long-term goal of introducing 100% plastic-free bottles, while maintaining its focus on premium hydration products.