New Delhi, June 12, 2025: Digital for Nonprofits (D4NP), an organisation supporting nonprofits in their digitization journeys, recently released the "State of Nonprofits Digitization Report 2025" revealing glaring gaps in digital preparedness and efficiency in the social sector. The findings show that the average digital maturity of country’s nonprofits was a mere 5 on a scale of 10 and that 83% of Indian nonprofits were failing to utilize freely available technology grants (notably Google Ad Grants).
The report surveyed and analyzed nonprofits in India across 12 sectors, including women, children, policy & advocacy, education, health, etc. It outlines the potential of digital tools, emphasizing that organizations achieving advanced digital maturity realize up to 20% higher revenue growth and 30% efficiency gains* compared to less digitally adept peers.
Abhinav Chetan, Founder of Digital for Nonprofits, discussed the urgency of the findings: “Digital transformation has become the gateway to exponential impact for nonprofits. We're seeing organizations that embrace digital tools not just grow, but truly transform how they serve their communities. What's most encouraging is that this transformation is within reach for every nonprofit. Our research demonstrates that with the right roadmap and support, any organization can harness digital tools to scale their mission and create lasting change.”
Key findings include:
- Only 17% of nonprofits currently utilize free digital advertising grants, effectively forfeiting approximately ₹1 crore in ad credits per nonprofit annually.
- A mere 13% provide multilingual digital resources, significantly limiting outreach in a multilingual nation where digital growth increasingly depends on regional-language accessibility.
- Sector-wise digital maturity varies widely, with policy advocacy nonprofits leading with a median score of 5.8, and sports nonprofits trailing at just 4.3.
- Over 80% of nonprofits were found to be struggling with digital readiness, indicating systemic challenges in digital adoption.
It was also observed that nonprofit partners with Digital for Nonprofits averaged a maturity score of 6.8, outperforming the median by 36%.
The report identifies regional disparities, with nonprofits in urban centers outperforming their rural counterparts, underscoring the need for tailored digital interventions in underserved regions.
Moreover, lack of awareness, technical expertise, and misconceptions about costs among nonprofits act as significant barriers to digital adoption. Addressing these gaps through accessible education and enablement emerges as a critical recommendation from the report.
Actionable Next Steps for Nonprofit Leaders:
1. Benchmark Digital Maturity: Access the State of Nonprofit Digitization Report at the Digital for Nonprofits website.
2. Claim Available Grants: Actively pursue technology grants, including Google Ad Grants.
3. Prioritize Analytics: Utilize analytics to measure and maximize campaign ROI.
4. Enhance Accessibility: Immediately prioritize mobile optimization and multilingual platforms to engage India’s diverse population.
5. Invest in Capacity Building: Regularly train teams to understand and utilize digital & generative AI tools effectively, creating a resilient digital-first culture.
Digital for Nonprofits will host a dedicated webinar post the launch of the report, offering actionable insights, practical toolkits, and direct support to accelerate the sector's digital maturity.
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