May
26, 2021, Mumbai:
As the world continues its fight against COVID-19, it is the indomitable spirit
of the frontline workers, who have risked their lives to ensure our safety that
has kept us going. Keeping close to its purpose of "Care Beyond Skin", Beiersdorf and
NIVEA India have partnered with United
Way India to
distribute special Thank You NIVEA
Creme blue tins as a gesture of appreciation towards hardworking frontline
workers in hospitals and police force
While
COVID-19created unprecedented challenges over the past few months, hospital
staff and police personnel worked hard to selflessly extend their care towards
others. Their extraordinary efforts continue even now as we may be facing a
second wave of the pandemic. With
Covid cases on the rise in some states, Covid care centres are being revived and
the vaccination drive is being executed at a scale that is unparalleled. With
lockdown restrictions being eased, police
personnel are working hard to ensure that citizens adhere to the norms of social
distancing and wearing masks.
Understanding
that care goes beyond the skin, Beiersdorf,
NIVEA India and United Way India have come together to distribute more than 2
lakh ‘Thank You’ NIVEA Creme tins. These will be given to the hospital
frontline staff and police personnel to help keep their skin and hands well
moisturised as they go about saving lives. Being on the frontline, their hands
require extra care, protection and moisturization because frequent hand-washing
and sanitizing can lead to extra dryness. The tins will be sent to various
hospitals across the districts of Maharashtra, Tamil Nadu, Karnataka, Gujarat,
West Bengal, Punjab and Delhi.
Speaking
about this initiative, Neil George, Managing Director, NIVEA India,
said, "Care Beyond Skin’ is the purpose of our company a through which we
express our commitment to reach beyond our core business - taking care of people’s
skin - and maximize our contribution to the society. With our global aid
program under the same name ‘Care Beyond Skin’, we are offering our support
during this pandemic. Our donation of over 200,000 Special "Thank You" NIVEA
Creme tins across the country, serves as an expression of our gratitude for the
tireless work that medical professionals and police personnel have been doing in
this difficult time."
NIVEA India had previously donated
hand sanitizers to government healthcare facilities in Gujarat. They are also partnering
with United Way India to support one of the most affected districts by the
pandemic - Tamil Nadu. Through their recent Covid
Aid Program, the company aims
to help the marginalized communities by providing relief for a variety of
diverse needs ranging from nutrition to hygiene.
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