Bangalore, November 21, 2025: Zepto has marked International Men’s Day with a national awareness initiative aimed at encouraging empathy toward men’s often unspoken emotional cues. Alongside the campaign, the company has introduced its first set of compostable delivery bags, which will now become a permanent part of its operations.
The company’s new out-of-home (OOH) campaign highlights how men frequently say less than they feel, encouraging audiences to interpret everyday phrases with greater sensitivity. The billboards contrast commonly used expressions with the deeper emotions they may convey, such as the need for space or a willingness to have meaningful conversations. According to Zepto, the intent is to spark dialogue around emotional well-being and the societal expectations that often limit open expression.
In parallel with the campaign, Zepto has rolled out its first compostable Men’s Day–themed delivery bags, co-branded with Dabur Chyawanprash, Dabur Honey, Otrivin, The Man Company and Nivea. The bags are made from renewable plant-based biopolymers that decompose naturally into water, carbon dioxide and organic matter. Zepto stated that these bags avoid the resource-intensive pulping process used in traditional paper bags and will now remain part of its regular delivery operations as part of a long-term sustainability effort.
Chandan Mendiratta, Chief Brand Officer at Zepto, said: “Men often express their emotions in ways that go unsaid, and this Men’s Day, we want to encourage a more empathetic way of seeing and understanding them. As part of this campaign, we’re also rolling out our first compostable delivery bags, a simple step that reflects our intent to care not just through words, but through responsible action.”
Zepto stated that the initiative combines cultural relevance with environmentally conscious action, aligning with its broader focus on promoting small but meaningful changes in both social behaviours and consumption patterns.
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