Bengaluru, January 12, 2026: Myntra, one of India’s leading fashion, beauty and lifestyle platforms, has announced the launch of four new initiatives under its CSR and sustainability arm, Myntra Cares, focused on mobility-enabled livelihoods and education. The programmes are being implemented through its flagship initiatives, Livelihoods on Wheels and MynVidya, with the objective of addressing opportunity gaps for persons with disabilities, migrant children and students from underserved communities.
One of the key initiatives, Livelihoods on Wheels, is being implemented in partnership with Alamba Charitable Trust. The programme aims to enable sustainable livelihoods for 20 mobility-impaired individuals by providing NeoMotion mobility equipment worth ₹1.10 lakh per beneficiary. The beneficiaries, identified and onboarded by the Trust, will be recruited as delivery agents, enabling independent mobility and access to stable income opportunities. Participants are expected to earn between ₹25,000 and ₹30,000 per month through this initiative.
Rita Antony, Founder-President, Alamba Charitable Trust, said, “Mobility should never be a barrier to opportunity. With Myntra Cares, we are providing tools, training and sustainable livelihood options to differently-abled individuals, enabling them to earn independently while regaining confidence and dignity. This is a step toward truly inclusive empowerment.”
In parallel, Myntra Cares continues to strengthen education pathways through multiple programmes under the MynVidya umbrella. The company has partnered with Links Educational and Charitable Trust to provide primary education to 90 children from migrant worker families who have been historically excluded from formal schooling. The programme operates from a dedicated learning centre near Myntra’s Bengaluru headquarters and supports students through the National Open School System at Levels 1, 2 and 3.
Myntra Cares is also undertaking a school infrastructure transformation project at BKMS School, a government-aided institution near Commercial Street, Bengaluru, in partnership with CommuniTree. The phased renovation, scheduled between October 2025 and March 2026, includes classroom upgrades, sanitation facilities, improved lighting and wiring, and digital learning infrastructure.
To support access to higher education, Myntra Cares has partnered with Buddy4Study to provide scholarships to 175 students, including those from traditional artisan families and low-income garment worker households. Eligible students will receive ₹20,000 on a reimbursement basis and will be supported for three years of undergraduate studies in STEAM disciplines.
Govindraj MK, Chief Human Resources Officer, Myntra, said, “Through Myntra Cares, we are addressing distinct needs of the community. We are enabling livelihoods through mobility while continuing to invest in education under MynVidya. Together, these initiatives reflect our commitment to structured, long-term community engagement.”
Hafiz Khan, Founder, CommuniTree, said, “The BKMS school transformation project is about more than infrastructure; it’s about creating a nurturing environment where children from underserved backgrounds can learn, grow, and aspire. We are excited to work with Myntra to give this heritage building a new life and a brighter future for its students.”
Urvi Jariwala, Founder-Trustee, Links Educational and Charitable Trust, added, “At Links Trust, we believe every child, regardless of where they come from, deserves a fair chance at a brighter future… Together, we’re enabling 90 children to access quality education, giving them not just books and classrooms, but a pathway to dream, learn and grow with dignity.”
Ashutosh Burnwal, Founder, Buddy4Study Foundation, said, “Through our collaboration with Myntra, we're able to reach deserving students from families of artisans and garment workers who often lack access to financial support for higher education… we aim to empower the next generation with the education and skills they need to thrive.”
These initiatives mark an expansion of Myntra’s voluntary CSR efforts, reflecting a holistic approach to community development focused on education, skills and sustainable livelihoods.
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