New Delhi, December 03, 2025: Johnson’s® Baby has announced that it has supported the training of more than two lakh healthcare professionals in neonatal resuscitation over the past 16 years, reinforcing its commitment to improving newborn survival in India. The brand marked the milestone on National Pollution Control Day by launching a new awareness initiative under ‘Project Golden Minute – Neonatal Resuscitation’, aimed at highlighting the crucial role of timely intervention in preventing newborn deaths.
Birth asphyxia remains one of the leading causes of neonatal mortality in India, with 1.25 lakh newborns dying within the first 24 hours annually. The correct intervention in the first minute of birth can increase survival chances by up to 50%. Through the Neonatal Resuscitation Program (NRP), supported by Johnson’s Baby in partnership with a leading paediatric association, more than two lakh nurses, midwives and paediatricians have been equipped with skills to manage neonatal emergencies.
Manoj Gadgil, Business Unit Head – Essential Health & Skin Health and VP Marketing, Kenvue India, said, “The survival of a newborn depends on correct interventions provided at the first minute of a baby’s birth. Unfortunately, these critical interventions are often compromised due to insufficient knowledge, training, and resources available to healthcare professionals. At Johnson’s® baby, we promise to protect babies not only from their first day but from the first moment. From providing high-quality products to partnering with social impact organizations, we are passionate about helping improve the lives of babies. For 16 years, we have supported a leading paediatrician association to train 2 lakh paediatricians, nurses and midwives in lifesaving neonatal resuscitation. We take pride in our journey, which reinforces our promise to help protect babies from their very first breath.”
To raise public awareness, Johnson’s® Baby has also launched a digital film conceptualised by DDB Mudra, set in a small-town hospital and centred on the life-saving role of neonatal resuscitation. The film reimagines Sohar, a traditional cradle song, paying tribute to mothers and healthcare workers. Creative leads Siddhesh Khatavkar and Harshada Menon noted, “For every mother, the greatest joy is hearing her baby’s first cry… saving a newborn isn’t just a medical intervention, it is an act of love.”
Eminent folk singer Malini Awasthi, who lent her voice to the film, added, “As a folk singer, I have always believed that music has the power to connect hearts and inspire action… The first cry of a baby is a song of hope, and through this initiative we celebrate the birth of life.”
The brand plans to expand the awareness effort through influencer engagement and in-cinema advertising with PVR Cinemas. All streaming revenues from the cradle song will be donated to support scaling the initiative further.
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